Gwyneth Paltrow is the new face - and hair - of Blo Blow Dry Bar, or at least a drawing of her is.
The blonde actress, 42, appears in the new campaign as a wavy-haired cartoon, which was drawn by fashion illustrator Megan Hess and launched in partnership with celebrity hairstylist David Babaii to communicate Blo’s ‘new vision.’
The popular chain of blowout bars, of which there are over 45 in the U.S., Canada and the Philippines, announced its partnership with Ms Paltrow and Mr Babaii, who are close friends, in May.
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Ms Paltrow's blue eyes look particularly lifelike in the glamorous drawing, and her hair, which she usually wears poker-straight, appears notably longer and fuller.
Mr Babaii said he chose Ms Hess for the task because she is his 'favorite illustrator in the world.' The artist has previously worked for big names including Chanel, Dior, Cartier, Montblanc and Tiffany and Co.
Speaking to PeopleStyleWatch earlier this year, Mr Babaii said of Blo: 'Their entire team is the coolest you’ll ever meet. I am just so excited and so is Gwyneth.’
He added: 'I get to work with someone that’s been my dear friend and inspiration for so many years. How much better can it get?
‘Gwyneth is so smart and cool and we work so well together. We’ve been friends for 12 years, and she’s been such a support to me with everything.'
It’s not the first time Mr Babaii and his BFF Ms Paltrow have joined forces. Last year, they collaborated to launch a hair salon with the Goop maven’s celebrity trainer pal, Tracy Anderson, at her studio in Brentwood, California.
Blowouts at Blo start at $40.
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