Have you ever thought of being dressed in rags and going out in a street and a person stops by you and give few cents because he thinks you are a beggar. Or have you ever gone for a job interview wearing shorts and a sleeveless shirt. In fact it is the dress that depicts our personality and tells the people who are we. It is not all about what we wear; it is all about what we want others to think about us. Fashion can let us judge quickly that from where the person belongs. Beauty of the world is not only because of beautiful men and women but it is the style and fashion they adopt to look beautiful.
Fashion is not new to humans. Since the birth of human being, fashion has been adopted in numerous ways. The reason why the word “fashion” was not popular was due to lack of technological advancement and communication gap between the people. Now the man has developed himself and has no difficulty in communicating with others. People are getting aware of different things in just couple of minutes and so is the fashion. Fashion does not depend only on the taste and likes and dislikes of people but some factors like culture, weather, demographics, traditions, beliefs and values.
Culture and fashion are linked with each other as fashion adds sense of charisma and overall interest to society. People living in the same country can follow different fashion style, depending on the culture of that area. This is because there are some traditional and social customs followed in that particular region of country. Weather can play a major role in the way people dress. In hot regions where sun is scorching heat throughout the year, people will not go for jackets and sweaters. They will like to wear light clothes that can make them feel comfortable and cool. Similarly in cold regions where temperature falls to below freezing point, people will never wear shorts and a t-shirt rather they will go for coats, sweaters and jackets.
Since the fashion changes constantly from time to time, it is quite difficult to keep the people updated. The role of marketing is backbone to grow the business and same is the case in developing fashion industry. Nowadays fashion industry is rising and the business is at its boom. The role of fashion marketer is versatile and needs skills and personal experience to enhance and engage people to buy latest fashion outfits.
Fashion marketing has been done using different print media and electronic media. Different magazines, posters, billboards and email marketing is done to influence and target people. An editor of fashion magazine must write such articles that can influence the minds of the readers. Email marketer must implement the strategy to target large number of people from all over the world. In fact email marketing is the most influential and low cost marketing technique used and targets large number of people. Social events and fashion shows are also influencing people to get the people awareness and target them.
Fashion is ultimately important because it depicts your personality. Impressed by the model in a magazine with outfits that you like may not look good on you while wearing. If you are looking for some perfect outfit you must know what looks good on you rather than judging and perceiving from others. Finding the fashionable apparels is not too easy as it looks. You must find the right size, perfect fitting and most of all consider what suits you according to your body structure.
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