EXPRESS, the specialty retail apparel chain operating more than 600 stores in the U.S., Canada, Latin America, and the Middle East, rocked the New York City sidewalk on Saturday, August 3, 2013 with a live runway show in Times Square.
In conjunction with the EXPRESS Holiday 2013 campaign shoot, the brand staged a live outdoor fashion show in the heart of Manhattan where the industry’s hottest male and female models showed off the Holiday 2013 Collection months before it will hit stores. “The Holiday 2013 Collection is really about a lot of sparkle, shine, glamour and obviously New York City,” said EXPRESS President David Kornberg.
This event was open to the public and there was no charge to attend. EXPRESS has staged similar runway events in New York, Las Vegas, Miami, Chicago, and Mexico City.
Leading up to the show, fans were encouraged to take and share pictures of life in the city using the hashtag #EXPCityLife. Curated photos were then printed with a special offer on the back and distributed to fans around Times Square on the weekend of the runway show. For more information, please check out @ExpressLife on Twitter and ExpressRunway on Instagram.