Burberry, Vuitton and Other UK Luxury Brands Band Together and Seek Affluent Travellers

The New West End Company is launching the London Luxury campaign to attract wealthy, overseas shoppers — and push those shoppers away from other stylish metropolises like New York, Paris, Tokyo and Milan.

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The New West End Company is focusing on highlighting the shopping and luxury experiences found in London’s West End and on Bond Street, Oxford Street and Regent Street. Burberry, Louis Vuitton,Cartier and The Ritz are among the 600 retailers participating.

The campaign is based on the spending habits of overseas travelers. Currently, the West End attracts about 200 million visitors every year, and hopes to attract more in the future.

Dame Judith Mayhew Jonas, who is chairman of New West End Company, said:

“London’s West End needs to be seen to be at the top of the global luxury league table. It is the sheer density of the luxury retail and accommodation within our newly established London Luxury Quarter, spanning over three miles, which ensures our proposition as a world leader for the luxury retail and hospitality sector is strong.”

For the full article, go to FashionablyMarketing.Me.