Wood is the new plastic

Wood longer only queen decor catalogs, plus decorate rooms, clothe people with glasses, bags, headphones or even watches

Tough, light and natural: Wood longer only queen decor catalogs, plus decorate rooms, clothe people with glasses, bags, headphones or even watches made of a material that keeps personality in each grain.

Supplements wood a hole is made in the drawer, but five years ago, when the founder of the Woodglass brand, Martin Rendo, local carpenters are ran with the idea of ​​wooden goggles on his head he was branded nothing short of crazy.

"We started talking to carpenters, who were quite lost, so in the end who gave us the key were craftsmen" tells Efe Rendo, who just had references of companies involved in obtaining mounts trees when he opened his firm in 2011.

Rendo is Galicia, where from the traditional footwear, Zocas, to plate holding the native delicacy, octopus, are made with noble material. However, the only direct link with the wood of this photographer and graphic designer was "home soil" he jokes.

"The people who helped us keep doing dishes or wooden boxes, but when we started we had to watch many YouTube videos, search for clues, but now sell hinges for wooden goggles," explains Rendo, who began his career in brand with Arturo Gutierrez, musician by profession, who now make bags with rigid material under the brand DLC Woods.

"Wood has something ecological, but also an aesthetic, material and has the built decorations, and eventually wins, with plastic you're lucky if you last longer than one year," argues Rendo.

Although glasses, made of walnut and maple, are sold well in the boutique, "opticians not just like them," says the founder of Woodglass, which has ventured last year to create frames in an organic acetate which comes from trees and cotton.

With the new material, the optical taken "more seriously", and they have opened the doors to sell in Uruguay, Mexico, Norway and France said Rendo, a man who besides having several outlets in the peninsula offers your product online.

Competition in the manufacture of wooden frames, a land, a priori, unusual, has increased over the years. China is not far behind and get going strong: "They have good qualities and prices that can not compete," he says.

Enoc Armengol, designer and co-founder of the Barcelona firm MAM Originals, shares the view that the wooden glasses have already become popular worldwide.

Armengol started to manufacture, also five years ago, wooden frames. Then came the casings for mobile and, a few months ago, he launched a private collection of fashion watches with strap and dial of this material.

"A technological level previously impossible to create an article and wood, but the technology and experience of the work at hand now allow some things that were previously unthinkable" said Armengol, who does not deny the fact that ecology is present in the company has exercised its influence.

"Wood can be more or less fashionable, but the ecological and natural dimension is a part that had not previously considered, and now is valued more," says the founder of the firm, which focuses on leverage, as far as possible wood parts of the tree that big industry does not use, as the branches.

"We are also closing a deal to replant trees," says the founder of the firm, which has already traveled to Indonesia, from which it imports bamboo, to collaborate with the NGO Harapan Project, which educates children in need of care for the environment.

"People will see surprising wooden clocks, but when the darkness of the material obscures the grain, sometimes do not realize until they get it," says the founder of the brand, which has in its collection a watch bamboo The lighter, only 120 grams.

In addition to lightness, wood addition to its advantages is hypoallergenic, as it is not varnished, and that is a good thermal insulator, unlike metal, allowing it stays cool in summer and does not produce chills with winter cold.

Beyond the grain makes every single piece of wood, clocks also change color slightly due to wear and over time.aging at the same owner.

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