Topshop has launched its High Summer 2010 collections, just in time for thesunshine. To accompany the new collections, Topshop customers canaccess a behind-the-scenes video from the brand’s advertising campaignshoot which shows the newest trends for the summer season. Packed withstyling ideas, it is the perfect way to get inspired and choose what tofill your wardrobe with.
Topshop’s in-house design team have the enviable task of finalising thetrends the store will feature each season. They do this by trawling theglobe in search of the most exciting new pieces, snapping great streetstyle looks, and being inspired by all the cool places they visit.These ideas are then brainstormed, developed, and crystallised into thecurrent Topshop High Summer collections.
For summer there are a lot of new looks to have fun with. Summer Feteoffers a mix of sorbet shades, pretty prints and bleached-out denim,whilst in Festival Army, military-inspired pieces have a grungy edge.In Club Tropicana, body conscious summer dresses and hotpants in boldprints and colours look at home on the beaches of Rio de Janeiro.Finally, jersey maxi dresses, sleeveless denim gilets and toweringplatforms offer slick city chic in Body Armour. Topshop dressescontinue to be key, particularly those featuring pretty sherbet coloursand pastel ginghams. Shoes are also a big trend for SS10 with wedgesand clogs taking centre stage.
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