The Politics of Fashion Photography Part 3

© 2010 Benjamin Kanarek

The Politics of Fashion Photography Part 3

The Politics of Fashion Photography Part 3


The Casting…


Part of the Fashion Biz is knowing how to cast the right model for the shoot that you are doing. The questionis, who is the right model? Of course one of the considerations incasting the appropriate model is dependent on the “Story Board” of yourshoot. But before even commencing the casting, you must gain avocabulary and understanding of “What is the Look” of the moment. If youare reading this article, I will make the assumption that you re notyet in the position to set a trend. I say that because, if you are notbeing published in trend setting media, what you do produce with themodel you have chosen will not set a new precedent. Thus the “Politicsof fashion” states that you will have to gain the vocabulary of knowingthe “Look’s” that are the flavor of the month.


The concept of beauty changes over time and is more often gradual than abrupt. However, in Fashion Biz thosechanges are more apparent. if you are “Watching” you will be able toobserve those abrupt changes and adapt to what the scene expects of youwhen you do finally decide to take the plunge and do a photo series.


CONTINUED HERE

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