Nowadays, packaging does not necessarily have good media, because it has become synonymous with waste and environmental pollution. Today, however, it is still the main element of buying products, especially in nutrition, food supplements, cosmetics, hygiene products and healthy lifestyle products! It has beautiful visual recognition consistent with the brand, which is easy to buy.

 

Packaging, not just packaging

Packaging presents multiple benefits. First, it is used to protect the contents of the package. In addition, it can protect products from cold, heat, light, shock and promote hygiene. But it is also a real communication tool. Content and visual effects are key elements for consumers. They spend time looking at packaging from all angles to analyze any information and motivate them to buy or not buy products.

 

In short, the packaging must be able to show the goods and ensure the best protection against any deterioration. Therefore, whether in stores or on e-commerce websites, perfume box packaging will affect purchase behavior. Therefore, it is still the core element of your product marketing strategy! Therefore, it is necessary to make relevant graphic articles in line with the company's values in order to optimize the visual impact of the brand. In fact, the design of packaging is the first thing consumers see. It establishes a link between the two. The packaging will eventually be completed by the buyer, so there must be a really eye-catching visual recognition!

 

Packaging in the digital age

Packaging is an important medium to create new experiences for consumers. It is more and more adapted to the digital world! Packaging becomes connection packaging! This is the beginning of the emergence of QR code a few years ago. When you scan with your smartphone, you will display various contents related to relevant products, brands and companies. Today, the potential for using this tool to create original content is enormous. With the help of mobile phones, digital content accompanies customers wherever they are!

 

Similarly, many mobile applications have emerged in recent years, such as Yuka application. It is used to scan products to decipher their ingredients and assess their nutritional quality. What if you use social networks as a medium of expression for packaging? More and more brands are submitting their packaging projects on Facebook or LinkedIn to understand consumers' ideas and finally determine their choices. This technology is called participatory marketing. At the same time, you put your community in suspense! Instagram is also a network that links packaging to its social media strategy. It can become the core and actor in users' daily life, just as bio lov organic tea and infusion brands do very well. It soon became a lifestyle brand.

 

Environmental protection packaging

The choice of packaging must be consistent with the brand positioning and commitment. Therefore, for brands of 100% natural, 100% pure and 100% organic products... Avoid the use of polystyrene and consider packaging with recyclable and degradable materials (such as recycled paperboard) and plant ink printing. As a result, you will be in sync with the consumer's expectations.

 

And the solution of plastic basin. Now some are made of materials from plant sources, such as corn starch. Therefore, you actively participate in the recycling of waste! For example, we can cite a new brand made in France, cook n 'run, which specializes in the production of organic energy rods. It innovates in the market by providing zero plastic packaging solutions. Bars are packed in 100% plant material from certified forests.

 

New trend, personalized packaging

Personalized packaging is very fashionable! Out of concern for brand image, more and more brands are developing packaging with personalized information to be closer to customers. This is also the physical way to retain them. Some examples of brands that follow the trend: Aime beauty capsule, personalized information printed on the packaging box, and even the recipient's name printed on the small bag of cure food supplement.

 

In short, if you are creating a new brand and you have a packaging graphics charter redesign project, please be creative, creative, in line with your values and goals, and do not hesitate to digitize your future packaging. If you plan to create an e-commerce website to sell your natural products online, please don't ignore the quality of product photos!

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