the bollywood chatter about elias m vayas of evjewelrydesign.com

Elias Vayas of EV Jewelry Design in New York City makes jewelry featuring typical Indian themes, from snakes and scrolls to the om and Indian goddesses. Emeralds and rubies abound in his flagship collection, "Kali Ma" (named for the Hindu goddess)."Ten years ago, a lot of people didn't even know what the om sign was, but today, many in mainstream America do," Vayas says. "Thousands of people attend yoga and meditation conferences all across the country."Three years ago, his own yoga and meditation practices motivated Greek-born Vayas to develop a line of one-of-a-kind Indian-inspired gemstone jewelry in 22-karat, 18-karat and 14-karat gold, and now those pieces might be right on target."Emeralds, rubies and also blue sapphires have been underplayed for too long, but for spring and fall 2010, the colors get very rich," says trend forecaster Sideri. "So these three gemstones are perfect, and you'll see more of them."Sideri also notes that Indian jewelry, by its nature, is about collectibles."So all of the modern Bollywood-style jewelry is a new way to afford and wear luxury because consumers can mix and layer in all the different hues of the gems and the golds as well as the different symbols," Sideri says.