Guest Post By Daniel Zeltzer, Marketing Director of Los Angeles based fashion brand XCVI Clothing.Is fashion design really possible on a computer? It’s hard to work with garments without touching the fabrics and getting a real feel for the product, but more and more designers are reaching towards technology to help them create unique designs. Have we reached the age of “computer generated garments”?
Not quite, but…technological innovations are certainly helping talented people work to their fullest creative potential.
The process from sketch to actual garment, with all of its iterations and changes to the design – pattern, fit, etc – are rather wasteful. What happens when the designer is not happy with the final iteration of her creation? The manufacturer loses materials, money, and time and has to start the process over again with yet another sketch.
Architects, for instance, have completely moved away from sketches and built models to reduce waste and repeated steps. At the FMX conference in Germany last week, I had the pleasure of learning about architectural processes from associates at the Zaha Hadid Architects, where designers use computerized tools that allow them greater scope. Using these tools, designers can incorporate environmental and social contexts of the project they’re working on, as well as engineering technicalities and costs, and can even analyze each design iteration’s saleability features.
Essentially, technological innovation allows designers in all fields to have greater integration with production, while at the same time minimizing cost and waste.
For read the full article, go to FashionablyMarketing.Me.
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