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Runway Show Security Please : Baron Cohen (Borat) on Catwalk - actually Bruno

Actor Sacha Baron Cohen, the guy who plays the eccentric character Borat, burst onto the catwalk at Agatha Ruiz de la Prada's show in Milan, bringing the playful show to a halt as security guards stepped in. Baron Cohen is in Milan making a new film about fashion centered on his character Bruno, a flamboyant Austrian fashionista.

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Comment by Apparel1 on May 27, 2009 at 10:42am
OK, I have learned a bit more about Bruno...

The following is from Wikipedia March 27, 2009
"Bruno (sometimes written as Brüno) is a fictional character played by Sacha Baron Cohen who first appeared during short sketches on The Paramount Comedy Channel in 1998, before reappearing on Da Ali G Show. Following the success of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Universal Studios acquired the rights to make a Bruno film.

Bruno, who has no known surname, is a homosexual character claiming to be a reporter from an Austrian television station and interviews unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality, with an emphasis on the latter as each interview progresses. The Austrian TV station's logo features the letters ÖJRF (revealed once as Österreichischer Jungen-Rundfunk, or in English, Austrian Boys' Broadcasting) inside a baby blue square, with a smaller purple square in the upper left quadrant. The name is similar to that of Austrian national broadcaster ORF (Österreichischer Rundfunk). The logo often appears on Bruno's show in the upper right corner of the screen. Bruno's segment on Da Ali G Show is called Funkyzeit mit Brüno (Funkytime with Brüno). (The show's theme song is "Crank It Up", by Scooter, from the album Our Happy Hardcore), with the "z" in "funkyzeit" pronounced with a stereotypical gay lisp."

You can read more about the Fashion Designer Bruno at


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