Volvo is known for its strong commitment to improving road safety. Swedish manufacturer is not focused only on cars, also takes care of other participants of the road.
Volvo for some time draws attention to the safety of cyclists, who are often participants in road accidents, especially after dark, when they are barely visible. The British branch of the brand came up with an interesting idea that cyclists were always visible, without having to set a reflective vest.
This innovative approach is Volvo Life Paint, or fluorescent paint spray that can be sprayed onto any surface - the bicycle frame, tires, helmet, or simply clothing. On the night of the material covered in paint reflects the light of car headlights. The strength of the reflection is the same as for standard safety vest, so the probability of deductions so well visible cyclist dramatically decreases. The innovative product was created to increase the protection of cyclists, but it might as well check it in improving the visibility of pedestrians.
Volvo Life Paint This event promotional campaign (cans were distributed for free on the London bike shops), but the Swedish brand does not preclude the introduction of reflective tape and fluorescent spray paint for sale in their showrooms. It can already be purchased via the website of the manufacturer, the company Albedo100. The inks are available in various colors, glare, are also divided according to the type of surface on which can be applied. Life Paint costs about 100(plus postage).
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