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The power of promotional products to attract new clients, build brand awareness and grow business is unparalleled. They are a proven and cost-effective way of marketing a company to an extremely large audience while not having to do much. One of the most popular promo items used for marketing a brand is pens. A pen is used by everyone almost every day and hence, giving away custom pens is a good idea.

Why Are Promotional Pens Used by Most Businesses?

On the face of it, giving away pens might seem inconsequential but in reality, it is one of the few things that are extremely useful throughout the day. Giving away hundreds or thousands of pen emblazoned with the company logo or brand name, essentially means that you are giving away a business card that the customers are likely to carry it around with them frequently. This will definitely boost your brand identity and make potential clients and customers curious about your business. Purchasing wholesale promotional pens will be budget-friendly and you can expand your business without putting a lot of stress on the company's funds. Here are five reasons why pens are extremely popular when it comes to endorsing a brand.

• The usefulness of pens is already known by all. There are people who borrow pens and don't return it, this means that more people can be exposed to the brand and they make as great freebies. No matter what industry you are a part of, you can always giveaway pens to your clients, customers, guests or members.

• Pens are extremely affordable and manufacturers can also provide cost-effective custom solutions to include any motto, color or brand name that you please.

• You can hope to have your brand advertised outside your immediate target audience since pens are often borrowed, it can be anywhere. With little investment, your business can travel places.

• As pens are used very frequently, it would be easy for the users to remember your brand name and logo and you can expect repeat customers.

Custom-made pens are stylish and arouse a sense of curiosity as to what the brand name or logo stands for. It is a great product for advertising and can surely get you more business. Get in touch with a supplier and buy wholesale promotional pens at bulk rates.