Plus-Size Clothing: An Expanding Market?

Photo: Jen Davis/The New York Times


Sixty-four percent of American women are over a healthy BMI range, more than one-third are categorized as obese…you’ve heard it all before, and thanks to The New York Times, you’re hearing it again. Sure, Saks Fifth Avenue is saving spots for sizes 14 and up come fall, but is the high-end fashion world really ready to accommodate plus-sized beauties? Considering that plus-sized clothes only account for 18% of total revenue, and more than half of women in the States are overweight…well, the math doesn’t add up. So, is the discrepancy an issue of—dare we say—label reputation, or are the
fish just not (forgive the pun) biting?

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