Fashion Blogs

Puma this week launched its new running-spring collection. That happened in the Artis Zoo in Amsterdam, under the approving eye of the panthers.

INSPIRED BY NATURE

Nature is teeming with talent walking; why not see what we can learn from nature to better you running? Puma went to investigate and came out with "The Nature of Performance".

For the cage ... indeed puma (Panther) in the Amsterdam zoo Artis explains the English product developer Andy in safety vest out how it all went. "We need" bold and innovative “In a bold fashion innovative, with of course a lot of fun incorporated in it. That pleasure is in the nice Brazilian-inspired looks. However, the essence is not in looks, but in technology and is Biomimicry. "

Biomimicry is the science that proven solutions from nature - or in other words the best technicalities invented by nature itself - translate into products for humans. A common example is tape, which is inspired by the feet of the gecko. The first example shows that Andy is the Medium. He shows the running shoe sole and moves easily in all corners.

MOBIUM: wriggles IN ALL CORNERS

"Design Medium Elite is the result of two years of intensive research into how to move the foot, the foot namely expands in three directions, longitudinally, laterally and vertically, and this adaptive running shoe adapts. “The sole looks indeed rather 'feline' and as orchestrated by coincidence, the puma behind Andy just over his own foot to see us!

Maybe we try and indeed, the Medium generates a very 'natural' feel. A real walking tour we do not at Medium, but in the Fads. "Fads to the Jamaican slang word for 'faster'," Andy trusts me.

Next to me Bas runs, the sales manager for Puma Benelux. He picks up immediately: "Jamaica, then you thinks of Usain Bolt and going more could we play in our campaigns. He has indeed signed up to the next Olympics. He is the personification of what we Puma go to: forever faster! Fun combined and the best technique. Personality meets performance. "

FAAS: SOMETHING FOR EVERYONE

The loop session is provided by personal trainer Lesley. He runs every three weeks a marathon contest and is preparing for an 'exceptional' 56km in South Africa. "No runner is the same. That's why the Fads collection is a good idea. Because there is a shoe for every type of runner," says the man who runs Puma eight years. We do some stretching exercises at the zoo and then go on a tour through Amsterdam.

Andy puts me in the meantime how important technical aspects such as stability, cushioning, resolution and flexibility are woven into the Fads collection. "Everything revolves around the difference between very strikers, mid strikers and fore foot strikers. The Fads 600S is one of the most important shoes from the range." And it is this that we try. It is a shoe designed for the traditional, stable rider who lands on the heel; the largest group of riders. He feels totally different than my own shoelace 'home' of a competing brand. I land on the advice of course coordinator Lesley once hard on my heel, then the front. Each time, the shock is absorbed at all. Andy then explains to me how they have been studied by looking at the landing of the legs of felines.

Very specifically to the Foam is the product which the sole is made. The combination of rubber and EVA makes the sole super light. Additional feature is that you can choose with the Foam between different variations Heel-Toe-Drop. From 100 to 1000 you can go: The less foam, the lighter and more minimal sense, but also the harder you touch the ground. Most runners are best made with a> 8 mm HTD since most runners are quite strikers. However, for those who walk more mid / forefoot is again better off with <6mm. FAAS has its own option for each runner.

TAPE IN PANTS

My legs are wrapped in a Pure ACTV. A long stretch pants that was not so easy to put on. Think of the hassle with tights ... but for a man. However, there is a logical explanation for that elusive attract, as there are on the inner silicone strips provided. Based on the principle of sports reflective tape with strips of tape are applied directly to the muscles for support there is in this stretch pants tape placed at strategic locations. How refreshing it is in Amsterdam, the trousers generate a very warm feeling in my legs.

Andy gives some more explanation: "The Pure ACTV long tight works just like skin itself and together with the physical natural system how you can improve your performance and maximize.” The service loop coach Lesley, still adds: "I go there sometimes during sleep because so be discharged many substances that then gives morning a wonderful feeling.” The advanced DRYCELL technology wicks moisture away from the skin so you feel always dry and comfortable while walking. The product, moreover, won a Gold Award IPSO.

After the running session I get more technical explanation. To see the hand of a few slides late Andy how different woman's feet are, for example, with respect to men's feet, which makes that there is a very specific technique is to be used to develop gender-specific shoes.

THEORY US PRACTICE

A day later I try out during an intense 10 km training both the shoes and the pants. It would not be the first time that what had seemed fantastic and ingenious in practice rather 'ordinary' or even outright turns out to be a disappointment. The nice thing about this jacket is that it feels so light - always a bonus, but it also provides literally light. The reflective material is interwoven into the jacket making it - according to the developer Andy - even after fifty washes remains luminous and you will not have around hose in full fluorescent jacket.

Puma goes with this new collection back to the roots. The lifestyle given hijacks not all the attention away, but at the service. Functional but also fun. And yes, as indeed it should always be. In short, run for life. Run for joy. Just like Jesse Owens.