Dream of own your private label fitness clothing line?Owning to the poplular of fitness clothing,We believe you have a good chance to get success in this area.But except the right business plain,You need to be very familiar with the fitness fashion and know how to capture the niche market by seizing the target customers.


1.Write the Business Plan ►

Firstly,Before you start a fitness clothing comany,It is better to write a business plain which is including what are main products,who are your customers,how you are going to sale the products.And futher more,What is your company's purpose and aim and make sure customers understand your clothing brand.

2.Target Market ►

The target market is very important.The price and the quality of the products determine your customers.

Nowadays,People are more and more focus on the quality of their life.They are more willing to buy quality

products based on the price is not extremly high.So we suggest people who are now trying to build up their

customers focus on the design and quality.

3.Determine the Budget and Finance ►

After you determine the target market.Then you can evaluate your budget you can spend on your apparel brand which is including the budget of creat the design,the budget of online shopping website or offline store etc.

For example,You can estimate the cost you can bare to create the designs you are going to sale on the market.And you can estimated the cost you can bare to order a batch of mass products of the designs you make.Even further more,You can estimate the time from you create the designs to you finally order the mass products because season is a very important factor if you can sales the goods well. 

4.Mode of Operation ►

You need to decide on what would be the mode of operation, online, offline, or both. Depending on this decision, you can set up the location, and when it is online, you need to think of marketing the whole think on the internet, and opening a website.

5.A Cohesive Marketing Plan ►

To get and retain customers, you need to advertise and market your business well.  Be it traditional mediums such as hoarders , billboards, posters , or the cutting edge televising , radio , or new media in the form of internet , anything can be  splurged on according to your preferences, requirements and budget plan.

6.Finalizing Wholesalers and Suppliers ►

Then you can spend your time on finding a reliable fitness clothing manufacturer.You can check online forum or google or website to find the best manufacturer.A good fitness clothing supplier should own their own factory and can manufacture good quality products.Also they shoule be able to provide both OEM & ODM service for their customers.And they should also be able to source fashion fabric from the market and use for their customers to make sure they win in the market.

PLEASE keep all discussions relevant to fashion, textiles, beauty products, or jewelry.

Follow the Fashion Industry Network Rules.

It is always a good time to review fabulous fashion.


Hot topics of possible interest:

  Thank you for using the Fashion Industry Network.  Have you helped another member today? Answer questions in the forum. It brings good luck.