A Fresh Perspective on London Life and Fashion
by Londener and Style Guru Karena Sedgwick
‘My New Best Friends’ is a fashion website dedicated to covering the ‘now’ in the fashion industry, and updating London fashionistas with all things chic and fashionable in London. Originally founded in 2008 by Karena Sedgwick, My New Best Friends has become the newest gateway to knowing the ‘what’s on’ in the London fashion and lifestyle scene. The website covers five distinct sections:
1. Fashion Focus concentrates on scoping out the hottest trends and news, and provides expertise advice on style. Karena puts style together like no other, recommending not only brands, and ‘it’ items, but tailors pieces together to suggest the most stylish outfits for specific rendezvous.
2. Interviews are conducted to inspire fashionistas professionally. Karena meets and greets aspiring and established fashion industry professionals, covering careers paths, inspirations, and future plans and goals of those already in the industry.
3. Fashion Diary is dedicated to announcing the hottest events happening in the industry, including those hosted by Karena herself.
4. Hip City guides fashionistas throughout London, suggesting the best shopping streets, restaurants, ntertainment venues, and highly recommended night spots.
5. Karena’s Blog allows her to communicate with her readers directly, providing insight into her hectic, social butterfly, fashion obsessed, drama filled daily life. Here she shares her daily loves, lusts, and style tips, in a very real and personal way.
Karena Sedgwick describes herself as a Fashion Entrepreneur, Stylist, Events Manager, and True Fashionista. She is the founder and editor of mynewbestfriends.co.uk and ukfashionaddicts.com, a newly launched networking site, allowing UK fashion professionals to connect with each other. Having a strong fervor for fashion and charity, Karena also dedicates her time organizing fashion events for charities. A truly ambitious and inspirational career woman in aspects of the word, Karena is also a full-time single mum! A true inspiration.
Life is Too Short to Blend In!
For press queries, please contact Nina Tukaj
Email: nina.tukaj@hotmail.com
Mobile: 0788 9722 771
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