Fashion Blogs

Measuring Social Media ROI

Posted by Macala Wright on May 21, 2009 at 11:30am

Social Media is new to most fashion brands and retailers. Many brands and retailers are apprehensive to using social media; they don’t know how to qualify results, set goals and measure results. Jon Cockle’s outlines an approach to measurement that mirrors my own social media ROI metrics. Cockle’s presentation is great place for any marketer to start at to gain great awareness of social marketing ROI.Social Media ROIView more presentations from yongfook.

Social Media ROIView more presentations from yongfook.

Want to read more about how social media can help you? Go to FashionablyMarketing.Me

ROI, analysis, metrics, social media

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