For someone like Bob Geldof, a watch brand that reflects his personality is paramount. “I’m always drawn to the unconventional,” he explains. “The things around me simply must have substance.”

That’s why he wanted to experience what the work at the Maurice Lacroix workshops is all about and visited the factory in Saignelégier, where he also discussed future projects with CEO Martin Bachmann and the designers.

Learn more about Maurice Lacroix

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