I’ve fallen madly in love. With a gentrified brand. He’s not a new thing, nor particularly cutting edge.
In fact he’s having a mainstream moment, something I usually avoid like pearls and curls.
You see - I never quite understood the Ralph Lauren/Tommy Hilfiger fixation, although Abercrombie & Fitch have gotten closer to pushing my brand buttons – but I think being a Brit girl I still couldn’t connect 100%.
All that’s changed. Jack Wills is six foot one, old-school Oxford, in a hoodie
& padded gilet, shorts and rugby socks. I can’t get enough of his implied good looks, floppy fringe, first team
rugby captain, university education and well spoken brand ethos. So much so, I’ve taken up horse riding
again and I’m planning a ski trip to Val d’Isere. Eugh, marketing has unapologetically brain washed this
consumer. (Clever little tricksters) I thought I should share the love, although I’m reluctant to, afterall he is the most gorgeous guy on campus: www.jackwills.com
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BexBella
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