Luxury Fashion Trends: Why Labels Matter

Image via Flikr/Cheng Xin

Whether you are into the latest Marc Jacobs handbag or the coveted iPhone 4, most us all have a weakness for certain brands or labels. Have you ever wondered what makes us splurge on an authentic Louis Vuitton rather than taking a trip to Canal Street for the best knock-off? Wired author Jonah Lehrer explores the question…


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