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Louise Damas on How French Girls Keep Fashion Week in the Family

When Louise Damas, the stylish French jewelry designer, and her It Girl sister, Jeanne Damas, recently confessed that they dont attend many fashion shows, they do so in a very French, very unaffected, very charming way. “I’m more into accessories,” Louise tells via email. These days, Louise is busy prepping for the next lineup of her namesake collection of semi-precious necklaces and rings—delicate pieces that are still substantial enough for daily wear. But you can bet that when the 26-year-old founder of the newly-launched concept store Atelier Couronnes, does attend shows (such as her friend Simon Porte Jacquemus’s line), Louise will surely be with her sister.

The Parisian siblings share a knack for haphazardly throwing on a “why-didn’t-I-think-of-that” combination of cool separates that seem native to the best-dressed women of their country. They instantly manage to make any outfit look fresh and modern: say, tucking the perfect sinuous silk blouse into a pair of mid-rise faded denim while accessorizing with a pair of espadrilles and a red pout. And all without plotting out looks before shows. “I love a lot of different styles and I like to dress in the moment, according to my current mood,” Louise says. Still, a look from her sister’s Rouje collection often fits the bill when dressing up for Fashion Week. They’re no longer roommates—so call label-trading the sisters’ grown-up way of borrowing clothes.

They’ve also made breaking away from fashion events a family affair by dashing off for a post-show meal at their parents’ restaurant, Chez Philou. “It’s a cut from work. Family mood, good French food, and great natural wines!” Louise says. And for a pair of sisters who grew up within its boisterous and lively environment, the restaurant is a return to roots that go beyond the table. Their mother, after all, always wore designer clothes “in a very feminine way” to helm the restaurant. “I think she inspired us a lot,” says Louise.Read more at:bridesmaid dresses | short formal dresses

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