transparency - Fashion Blogs - Fashion Industry Network

Transparency is the key

Posted by marianna on February 18, 2010 at 1:08am

Just as goverments all around the world warn banks and other hedge funds to be more transparent and hide less, designers seem to be getting on that wagon just as well adopting increased transparency as a new hot trend for this summer. I guess I already said that before... I guess it was just yesterday. Still, today I've lined up a few more of those shoes that I'm sure would meet even the most strickt requirements for transparency. Well, at least these definitely would.
Christian Louboutin, Jeanne

Reasons Why Some People & Companies Shouldn't Tweet

Posted by Macala Wright on April 17, 2009 at 12:00am

Celebrities have mainstreamed Twitter almost overnight. Not just individuals, but big entertainment brands like Sony, Universal and Warner Bros. Even Oprah has managed overnight success. B.L. Ochman has written the first intelligent and factual reasons why companies or individuals shouldn’t tweet. – MacalaHere Article In Ad Age is reprinted below in it’s entirety, you can’t summarize this any better.Mainstream media has gone ga ga about Twitter, which grew more than 1,200% in the past year, doub

Brands and Being Ethical in Social Marketing

Posted by Macala Wright on March 4, 2009 at 6:30pm

I’m a huge fan of Yuli Ziv and am impressed with how she’s merged fashion with Web 2.0 marketing tactics. On March 2nd, she wrote, “How Brands (Ab)use Social Media". In her post, Yuliz discusses somewhat creepy experiences with Old Navy’s Supermodelquins and their pitiful attempts to “engage” her in her forums. Yuli’s post is yet another voice asking, “What defines ethical social marketing tactics?”Should brands create fake personalities to push content in fashion forums? The answer is NO.Brands

Transparency is the key

Posted by marianna on February 18, 2010 at 1:08am

Just as goverments all around the world warn banks and other hedge funds to be more transparent and hide less, designers seem to be getting on that wagon just as well adopting increased transparency as a new hot trend for this summer. I guess I already said that before... I guess it was just yesterday. Still, today I've lined up a few more of those shoes that I'm sure would meet even the most strickt requirements for transparency. Well, at least these definitely would.
Christian Louboutin, Jeanne

Reasons Why Some People & Companies Shouldn't Tweet

Posted by Macala Wright on April 17, 2009 at 12:00am

Celebrities have mainstreamed Twitter almost overnight. Not just individuals, but big entertainment brands like Sony, Universal and Warner Bros. Even Oprah has managed overnight success. B.L. Ochman has written the first intelligent and factual reasons why companies or individuals shouldn’t tweet. – MacalaHere Article In Ad Age is reprinted below in it’s entirety, you can’t summarize this any better.Mainstream media has gone ga ga about Twitter, which grew more than 1,200% in the past year, doub

Brands and Being Ethical in Social Marketing

Posted by Macala Wright on March 4, 2009 at 6:30pm

I’m a huge fan of Yuli Ziv and am impressed with how she’s merged fashion with Web 2.0 marketing tactics. On March 2nd, she wrote, “How Brands (Ab)use Social Media". In her post, Yuliz discusses somewhat creepy experiences with Old Navy’s Supermodelquins and their pitiful attempts to “engage” her in her forums. Yuli’s post is yet another voice asking, “What defines ethical social marketing tactics?”Should brands create fake personalities to push content in fashion forums? The answer is NO.Brands

transparency (6)

Transparency is the key

Reasons Why Some People & Companies Shouldn't Tweet

Brands and Being Ethical in Social Marketing

Transparency is the key

Reasons Why Some People & Companies Shouldn't Tweet

Brands and Being Ethical in Social Marketing

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