Once upon a time, the only necessities of life were food, shelter, and clothing; nevertheless, these have now become status symbols and fashion icons.
Clothes have evolved into more than just a necessity in the modern world. Clothes range from local marketplaces like Sarojini in Delhi and Fashion Street in Mumbai to high-end labels like H&M and ZARA India. In India, some people are brand conscious, while others are trend conscious.
Brands now play a significant effect in a person's social level.