Fashion Blogs

sales (90)

How To Find A Showroom & Representation for Your Fashion Line

Posted by Macala Wright on October 6, 2009 at 10:30am

Last week, in discussing how to project financial profitability, we briefly touched on finding sales representation to help sell product lines to boutiques, now it’s time to go further explore that subject. Finding a show room or representation can be daunting, but it’s not an impossible task.Los Angeles & New YorkIn Los Angeles, to find a sales rep or showroom, start by identifying the brands you’d like to share a showroom space with. Once you’ve established who those brands are, look them up i

A Hybrid Model for Garment Production

Posted by Melody Wilson on June 15, 2009 at 8:55am

The traditional model seems so wasteful: make $20,000 worth of samples which you will distribute to your showrooms, ALL of which cost 3X the standard garment production cost, FEW to NONE of which will ever be sold to recoup any of the money.

In launching Pixyworld, we just couldn't do it. Why not do a real production run right off the bat, with reasonable production costs, and sell direct to the retail customer, at a reasonable retail price?

Well, this approach turned out not to be the whole solut

First Class Fashionista's Daily News Letter 5/26/09

Posted by Lillian Pucci on May 26, 2009 at 3:36pm

Greetings Fashion Industry Networkers,Today's most popular selling item at First Class Fashionista is the Ed Hardy Love Kills Slowly 2 piece luggage set. Our customers tell us that they plan to travel in style this summer with the new Ed Hardy tattoo-inspired luggage by Christian Audigier. This set comes in black and silver and has wheels for easy mobility.Source: Ed Hardy Luggage SetLillianFirst Class FashionistaManaging Editor

Sample Sales- The new way to shop

Posted by Elle on May 23, 2009 at 2:20pm

Sample sales have revolutionized the way we shop. It's now possible to immerse yourself in high fashion by wearing the seasons most coveted looks (by premier designers) while paying only a fraction of the price. There's also a feeling of privilege in knowing you're part of a private, 'members only' shopping club. While access to most elite sample sale sites is limited, it creates excitement when you're chosen to become a member. I believe that anyone seeking membership should be able to find it

Wholesale for a "Continuous" Line

Posted by Melody Wilson on May 18, 2009 at 12:47pm

When Pixyworld hired our first sales rep at Lace and Denim, Terrie asked me whether our line was "seasonal" or "continuous." It was a surprise (and a comfort) to me that a showroom would have a name for what we do. Rather than making $20,000 worth of samples a season ahead, then taking orders, and then manufacturing the product, we just make each collection once. We sell what we have, both retail and wholesale, and when it's gone, it's gone. Meanwhile, we are always working on new collections, t

Hiring a Sales Rep: A Big Decision

Posted by Melody Wilson on April 28, 2009 at 11:20am

So, Pixyworld is taking the plunge. In a certain way it feels like we're signing away our freedom. But, all things considered, I think signing on with Lace and Denim for the Southeast US region is the best next step for us in building our line.

When we first considered a different showroom in 2008, we were scared off big-time. In fact, it was that experience that inspired us to start selling to the retail customer through our own website! It was my husband Jon who spoke with the first showroom, a

What's Going On with eBay?

Posted by Melody Wilson on March 17, 2009 at 8:53am

So, what's up with eBay??

It's been a disappointment this year as far as Pixyworld sales, compared to Amazon and the Pixyworld website itself.

One thought is that maybe eBay shoppers are just looking for too much of a bargain -- they don't want new boutique kids' clothing, for the most part. Another is that the fixed-price listings eBay has been pushing are not getting the exposure they promised. My husband, who sells discount men's watches in his eBay store, says his traffic is down from last yea

More on the Unique Selling Proposition

Posted by Andrea on July 13, 2008 at 4:46pm

Last week we brushed over the topic of the Unique Selling Proposition, or USP. However, because this is so central to the workings of your marketing plan, I would like to talk more about it. The USP is used when you’re talking to the press about your designs, when you’re pitching wholesale buyers, or even in your website content. In reality, each piece from your collection should have its own USP as well. This week’s newsletter also includes a worksheet to help you develop your own USP.Read the

Identify Your Fashion Brand’s Unique Selling Point To Increase Product Sales

Posted by Andrea on July 13, 2008 at 5:01pm

Most fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.Is this a familiar scenario? You’re faced with having to pay a sky-high sample piece rate for a small run, or you’re forced to sign for an extremely high minimum order quantity (MOQ) to try t

How your fashion website can generate more online sales

Posted by Andrea on July 13, 2008 at 4:54pm

One of the most common difficulties I run across in my dealings with fashion designers is that a fancy website with clean graphics and a hip layout really does nothing for generating online apparel or accessory sales or attracting site visitors. Therefore, it’s important to really understand how a website attracts traffic. Some of this is a bit technical, but I’ve tried my best to make it as understandable as possible.Method 1: Search engine traffic. This refers to traffic as a result of typing

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