psychographics (2)

The Age of Social Networkers? Mature

8842884670?profile=originalOne size communication does not fit all,None of us should be treating different audiences as if they are one homogeneous group. The average user of a social networking site is 37 years old.

In social media, not only do women rule, but it seems that the middle-aged are Social Media’s largest share holders. New data from an Internet study of 19 social networks which found the age groups that dominate the social Web are 35-44 (Gen X, 58%), 17 and under (21%) and 45-45 (younger Baby Boomers, aka Gen
Read more…

The Age of Social Networkers? Mature

8842884670?profile=originalOne size communication does not fit all,None of us should be treating different audiences as if they are one homogeneous group. The average user of a social networking site is 37 years old.

In social media, not only do women rule, but it seems that the middle-aged are Social Media’s largest share holders. New data from an Internet study of 19 social networks which found the age groups that dominate the social Web are 35-44 (Gen X, 58%), 17 and under (21%) and 45-45 (younger Baby Boomers, aka Gen
Read more…

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