Fashion Blogs

online giveaways (2)

Retailers: Online Giveaways and Constant Discounts Can Dilute Your Brand

Posted by Macala Wright on November 17, 2009 at 7:30am
The hot topic of the month amongst online fashion marketers revolves around the value of online giveaways and contests. We have been discussing whether or not product giveaways still hold the same value that they had a year, or even a year and a half, ago.The Consensus: They don’t hold the same value and yes, giving away products – as well as constant promotions and sales - dilute a brand’s value. Moreover, they hurt online consumers’ perceptions of that brand.Now, I know I have to back that sta
Read more…

Retailers: Online Giveaways and Constant Discounts Can Dilute Your Brand

Posted by Macala Wright on November 17, 2009 at 7:30am
The hot topic of the month amongst online fashion marketers revolves around the value of online giveaways and contests. We have been discussing whether or not product giveaways still hold the same value that they had a year, or even a year and a half, ago.The Consensus: They don’t hold the same value and yes, giving away products – as well as constant promotions and sales - dilute a brand’s value. Moreover, they hurt online consumers’ perceptions of that brand.Now, I know I have to back that sta
Read more…

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