Flexing its muscles, this year’s 31st annual Swimwear Association of Florida’s SwimShow will expand its swimwear options for men after seeing a 20 percent growth in the category last year alone.
This year’s 31st annual global trade show will welcome more than 8,500 attendees and 2,500 brands from 60 countries. Men’s swimwear has been a part of the show for years, but is continuing its upward expansion in response to recent demand.
“Men’s swimwear in particular took the leading spotlight last yea