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Hermes Will Not Give Way To “Masstige”

Posted by Macala Wright on November 28, 2009 at 7:30am

Amidst the current economic crisis, Hermès has stood out as a brand that managing the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the changing times; the luxury brand (originally a saddle-maker) it’s staying true to it’s heritage, preserving it’s prestige and integrity by adopting a model of scarcity.“Hermès has no desire to become “masstige” – a mass producer of prestige goods,” says CEO, Patrick Thomas. “If we put a big H on a bag, we will sel

Hermès Will Not Give Way To Masstige

Posted by Lady Lux on December 2, 2009 at 12:30pm

hermes_1259705218.jpg&w=418

Amidst the current economic crisis, Hermès has stood out as a brand that’s weathering the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the changing times; the luxury brand (originally a saddle-maker) is staying true to it’s heritage, preserving it’s prestige and integrity by adopting a model of scarcity.“Hermès has no desire to become “masstige” – a mass producer of prestige goods,” says CEO, Patrick Thomas. “If we put a big H on a bag, we will s

Hermes Will Not Give Way To “Masstige”

Posted by Macala Wright on November 28, 2009 at 7:30am

Amidst the current economic crisis, Hermès has stood out as a brand that managing the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the changing times; the luxury brand (originally a saddle-maker) it’s staying true to it’s heritage, preserving it’s prestige and integrity by adopting a model of scarcity.“Hermès has no desire to become “masstige” – a mass producer of prestige goods,” says CEO, Patrick Thomas. “If we put a big H on a bag, we will sel

Hermès Will Not Give Way To Masstige

Posted by Lady Lux on December 2, 2009 at 12:30pm

hermes_1259705218.jpg&w=418

Amidst the current economic crisis, Hermès has stood out as a brand that’s weathering the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the changing times; the luxury brand (originally a saddle-maker) is staying true to it’s heritage, preserving it’s prestige and integrity by adopting a model of scarcity.“Hermès has no desire to become “masstige” – a mass producer of prestige goods,” says CEO, Patrick Thomas. “If we put a big H on a bag, we will s

masstige (4)

Hermes Will Not Give Way To “Masstige”

Hermès Will Not Give Way To Masstige

Hermes Will Not Give Way To “Masstige”

Hermès Will Not Give Way To Masstige

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