Fashion Blogs

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How Luxury Brands Can Use Social Media

Posted by Macala Wright on October 21, 2009 at 3:00pm

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How Should Luxury Brands Engage in Social Media?This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged.Ogilvy Digital 360’s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice reco
Read more…

How Luxury Brands Can Use Social Media

Posted by Macala Wright on October 21, 2009 at 3:00pm

vui1_600.jpg

How Should Luxury Brands Engage in Social Media?This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged.Ogilvy Digital 360’s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice reco
Read more…

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