Prominent brands recognize importance of influential YouTube personalities to reach key target audiences
By Sarah Humphreys
(Sarah Humphreys is a freelance writer based in Los Angeles.)
Move over, Anna Wintour; a YouTuber needs your seat.
Today’s young trendy fashionista is about as likely to seek up-to-the-minute fashion and beauty advice from an enigmatic editor in a magazine as she is to take it from her mother. She wants the scoop from someone