Prominent brands recognize importance of influential YouTube personalities to reach key target audiences
By Sarah Humphreys
(Sarah Humphreys is a freelance writer based in Los Angeles.)
Move over, Anna Wintour; a YouTuber needs your seat.
Today’s young trendy fashionista is about as likely to seek up-to-the-minute fashion and beauty advice from an enigmatic editor in a magazine as she is to take it from her mother. She wants the scoop from someone
Prominent brands recognize importance of influential YouTube personalities to reach key target audiences
By Sarah Humphreys
(Sarah Humphreys is a freelance writer based in Los Angeles.)
Move over, Anna Wintour; a YouTuber needs your seat.
Today’s young trendy fashionista is about as likely to seek up-to-the-minute fashion and beauty advice from an enigmatic editor in a magazine as she is to take it from her mother. She wants the scoop from someone
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