The impact of bloggers and real-time media has had a profound effect on how designers and media participate in Fashion Week. To better gauge blogger impact and influence on Fashion Week, I started monitoring the online discussions and articles two weeks prior to all the events and continued through the end of the runway shows via Biz 360 Community.
I’ve been using the Biz360 Community as a social media monitoring tool for clients and fashion industry trends. Biz360 Community is a measurement and