Fashion Blogs

equity (2)

Are the best things in life really free?

Posted by Macala Wright on October 4, 2009 at 5:04pm

rad-vis-david-jason.jpg

Free” devalues brand equity and permanently damages perception.Chris Anderson’s “Free” has made Malcolm Galdwell balk and the creative geniuses of 37 Signals publicly state that the model of “FREE” is the greatest shame of the digital age. Apparently, publicists and public relations agencies are embracing the model by discounting service rates and adding in uncompensated hours to retain or win new client accounts.“When you give away your expertise (other than pro-bono work), you devalue it in yo
Read more…

Are the best things in life really free?

Posted by Macala Wright on October 4, 2009 at 5:04pm

rad-vis-david-jason.jpg

Free” devalues brand equity and permanently damages perception.Chris Anderson’s “Free” has made Malcolm Galdwell balk and the creative geniuses of 37 Signals publicly state that the model of “FREE” is the greatest shame of the digital age. Apparently, publicists and public relations agencies are embracing the model by discounting service rates and adding in uncompensated hours to retain or win new client accounts.“When you give away your expertise (other than pro-bono work), you devalue it in yo
Read more…

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