LOFT is revamping its image with its new site LiveLoveLoft.com and is taking the microblogging platform Tumblr along for the ride. Tumblr, famous for its focus on pictures and photos rather than text, is helping LOFT create the kind of sophisticated appeal that it has — up to this point — lacked.
Furthermore, LOFT has recruited popular Tumblr blogger Jessica Schroeder of What I Wore to help steer Live Love Loft. Schroeder is Live Love Loft’s guest editor for April and will be writing for Live Lov
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