community management

How Luxury Brands Can Use Social Media

Posted by Macala Wright on October 21, 2009 at 3:00pm

How Should Luxury Brands Engage in Social Media?This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged.Ogilvy Digital 360’s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice reco

How & When to Build an Online Community

Posted by Macala Wright on August 31, 2009 at 4:00pm

Post by Maria Ogneva, Director of CommunityThis post is inspired by conversations I’ve had and will continue to have with clients and their teams. I thought it would be appropriate to share this out with our readers, as many of you may be pondering the same questions.

The basic questions that you are probably asking yourself is “Should I create my own social network / forum, or just “piggyback” onto existing networks? If I do create my own, should I start from scratch or use a platform like Ning?

Posted by Macala Wright on August 28, 2009 at 4:00pm

Post by Maria Ogneva, Director of Community photo-online_community.jpg?w=300

As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I’m trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I hope to bring you a more complete view.On the one hand, community management is easy to define, because the end result is always to build a strong(

How Luxury Brands Can Use Social Media

Posted by Macala Wright on October 21, 2009 at 3:00pm

How Should Luxury Brands Engage in Social Media?This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged.Ogilvy Digital 360’s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice reco

How & When to Build an Online Community

Posted by Macala Wright on August 31, 2009 at 4:00pm

Post by Maria Ogneva, Director of CommunityThis post is inspired by conversations I’ve had and will continue to have with clients and their teams. I thought it would be appropriate to share this out with our readers, as many of you may be pondering the same questions.

The basic questions that you are probably asking yourself is “Should I create my own social network / forum, or just “piggyback” onto existing networks? If I do create my own, should I start from scratch or use a platform like Ning?