On May 13, 2020, in the Lotte shopping mall in Seoul, hundreds of consumers were waiting along the few meters of the Chanel boutique.
A crowd motivated, despite the epidemic, to make impulse purchases in luxury stores.
A phenomenon called "revenge buying" or "revenge shopping".
The principle is quite simple: an almost "frenzied" consumption of shopping, mainly luxury stores and imported products.
This phenomenon appeared for the first time in China in the late 1990s - early 2000s, with the new Chine