branding (55)

Twitter How-Tos in the Fashion Industry

My first day at #SXSW, I had the distinct pleasure of bumping into Chris Brogan, one of my favorite social media experts and all round marketing “good guy.” We were discussing fashion marketing and Twitter and he reminded me of his post, "50 Ways To Use Twitter For Business". Brogan’s article is a great starting point for any fashion blogger, brand or retailer who wants to get a better grasp on Twitter, I’ve also added a few of my own:Twitter Basics* Open a twitter account and use Twitter Search
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Listening to Customers

This month’s Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this, your brand may be at serious risk. Factors from ecology to economy, as wel
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Twitter & the #140conf

Twitter is a new phenomenon for most lifestyle, fashion and entertainment brands, companies and products. The #140 Conf that I spoke at covered twitter’s use across multiple industries. Here are a few of notes over the course of two days. Most of these were live tweets, feel free to use Twitter search to review conference #140conf on your own.These microblogged sentences are in no particular order, they are morsels and tidbits, for you to use and devise your own ideas. The ones in black are my f
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Women’s Wear Daily on Social Media

Women's Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and I outlined in our panel last week, at #140Conf in New York, from DKNY to Gucci, brands are tweetingTony Hsieh (@zappos) stated last week at the #140Conf, "Twitter is for long term branding tool, not measured for marketing in terms of ROI. Social media ROI needs to weighted against certain objectives and wh
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Train with one of the world's top mentors

You are being invited to a "once in a lifetime opportunity". This is worth traveling to California. ( Woodland Hills, CA) I called in a favor to my mentor, Joel Bauer. I asked him if he would do a private training for my connections and he generously said YES! WHY? Because my business partner and I have done a tremendous amount of work for him to help him move forward with his Social Networking Strategy.Joel is the mentor's mentor. Joel Bauer has mentored Mark Victor Hansen (Chicken Soup for the
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Flexsystems USA has come up with a patent pending sew on label that replicates any artwork.It allows for multiple co-branding in very small spaces...where embroidery should not decorate.Think Pixar films like "UP" and the art that is used for logo merchandise. We can produce labels that you can sew onto hats, bags, jackets and all other items that need branding.Call us with questions or if you would like samples.Diane ChapmanFlexsystems USA Incorporated619. 401.1858dianec@flexsystems.com
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Before you can start a fashion business, it’s important that you think about the business of fashion. Running a business is more than simply having knowledge of the industry you’re in. You need to dedicate hard work and business ethics to ensure it’s run correctly and everything is in order. 

In particular, the design aspect of your brand needs to be up to scratch - it needs to have an engaging logo, a website, utilise social media and even more. Here are design priorities to consider when develo

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Branding Solution For Outdoor Sportswear

Nowadays, more and more people are addicted to outdoor sports. And the need for sportswear is increasing rapidly. How to make your outdoor sportswear separated from other brands and catch the attention of customers? You need to elevate your brand through innovative graphic embellishments, as well as brand identification and authentication solutions.
Utilizing the latest printing technology and rich experience in apparel labeling, Sinicline can provide great branding solution for clothing lines to
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Rising package trend to watch: Smart package

With the development of packaging technology, people's demand for packaging is higher and higher. "Smart packaging" is such a package trend that is getting hotter and hotter!  Interactivity between the package and the consumer is the next avenue to build the romance between your brands and your customers. In this post, we would talk about the trending smart package.

New report suggests that printed electronics are the enabling technology that will propel a rapid growth in smart and intelligent

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Celebrity Branding

Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top ac

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Summertime, and the living is easy - especially when you can brand all your summer gear in one location.

We can decorate any item using these colorful custom labels, patches and emblems made from soft, flexible PVC rubber that are die molded into any shape you desire. We offer on-site decoration or we can ship to you. More durable than embroidery and more eye catching than silkscreen. If you have something that needs branding and have no idea how to get a logo on it - send it to us and we will ta

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Jomsy Inc looking for aspiring designers...

We coach emerging designers to make their dreams a reality and create their line with success. At JOMSY INC., we help young designers and we will work with your budget. We make patterns, samples, and production.  We are located in Fashion District Los Angeles.   We invented the “Fitting by Skype”.  Fitting by Skype requires only 1 live model and 1 model form.  We work with new designers locally and all over the world from France to New York City.

A client of ours that we are currently working wi
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Unfathomable Influence ....

"How does aLine Media stand out from other PR agencies/showrooms?" one might speculate. And for that question there is a simple answer: "HAULER!"

How does access to top fashion bloggers in the industry sound? These ladies have a following that can catapult any brand/collection into the closets of fashionistas every where. If fashion was a wrestling match, these ladies would hold the heavyweight championship title.

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aLine media is an aggressive full service public relations agency located in Hollywo

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Brand yourself



 

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When most people think of brand recognition or brand loyalty, they think of large  companies. Brands  are not exclusve to large comapnies ; brands can make smaller business  stand out and be  very successful especially when in competitive / fickle  industry , like the  fashion industry.

 

developing and managing a brand is hard work , and you must focus on knowing what your customers want and how you can give it to them. Being consistent in your services/ products offered and any other type of

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Hey Everyone!!

ClothingLabels4U.com is running a contest and it is being hosted on the Makobi Scribe blog. 

The prize for the giveaway is 150 labels at a $165 value.  You can go over to www.clothinglabels4u.blogspot.com to grab the link to the contest.  All you need to do is follow the rules that Makobi Scribe has posted to get in your entries.

 

Thank you,

Denise

denise@clothinglabels4u.com

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