blogging (78)

You know you’re supposed to be blogging, but you’re not. You don’t have time, and besides you’re a retailer not a writer. We get it. That’s why you should let us blog for you.


All you have to do is send us a little info about what you want to promote. We'll write the post for you, send it to you to approve, and then post it on your blog and several other blogs and forums on the internet.


What if you don't have a blog? Then we'll make one for you, free of charge.


Better still, each blog post is so r

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The impact of bloggers and real-time media has had a profound effect on how designers and media participate in Fashion Week. To better gauge blogger impact and influence on Fashion Week, I started monitoring the online discussions and articles two weeks prior to all the events and continued through the end of the runway shows via Biz 360 Community.

I’ve been using the Biz360 Community as a social media monitoring tool for clients and fashion industry trends. Biz360 Community is a measurement and

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We got a lot of great response to the launch of www.retailblogging.com. We also got a lot of questions. So I figured I'd answer them all in this post.

WRITING: The writing is being done by a professional writer and editor, who has many years of experience in fashion magazines. Her writing is stellar, and if you'd like to see samples of it you can check out her own blog at stuff2eat.blogspot.com.

POSTING: If you have already set up your own blog, we post to that. If you don't have a blog but want o

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This post originally appeared on StyleSampleMag.com, but I thought it might be helpful to FIN members as well:

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With over 300 million active users, most people have some sort of presence on Facebook. It’s one of the most popular social networking sites in the world, and can be used for everything from keeping up with your best friend from kindergarten to making business contacts.Most of us have a personal Profile, but if you want to take promoting your blog a step further, you may also want to cre
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Monetizing your site using ad networks

This post originally appeared on StyleSampleMag.com, but I thought it might be useful to site owners and perhaps even potential advertisers. Enjoy!Style bloggers create content that taps into a demographic that fashion advertisers clamor to reach: women aged 13-35. If you’re open to running ads on your site, ad networks are a great way to get into the monetization game.Before you begin:

1. Know your numbers

If you understand how many people visit your site and who they are, you can make a strong p
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Your Customer's World

Seth Godin’s books and blog are a necessity for continuing my marketing education. He wrote in May:So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board’s world your staff’s world) is not nearly as important as showing up in the world of the person you’re actually trying to reach.Creating a Potemkin Village (online or off) in which people who know you see your product pales in comparison with being present in the world where
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Inspirational Women

As the Director of Interactive Marketing for 1928 Jewelry, I was constantly testing new strategies and tactics that will help build online brand awareness, increase our customer base and of course, drive sales.Since I started working at 1928, I was been amazed by the women that wear our jewelry and the stories of how they came to wear our jewelry. The all possess this innate ability to take a piece and make it theirs. I find myself saying, “WOW! How did you figure that out? I never in a million
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10 Steps to Build a Social Brand

On May 4th, The Footwear News section of WWD.com conducted multiple, in-depth interviews with Zappos.com CEO, Tony Hsieh and CFO, Alfred Lin. After visiting Zappos in October last fall, I fell in love with them. Their brand, their customer philosophy and the humility that they conduct their business is amazing. Zappos receives tons of press and coverage on their business (a $1.2 billion dollar company after just 9 years).The interviews with Zappos on Apparel, Zappos Facts and Marketing support t
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Post by Maria Ogneva, Director of Community, FashionablyMarketing.MeAs I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I’m trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I hope to bring you a more complete view.On the one hand, community management is easy to define, because the end result is
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Sunday Therapy

At some point in our life, we’ve asked ourselves the question “What’s my purpose? What do I want to do with my life?” Heck, my dear friend and SXSW partner in crime Melissa Pierce is making a documentary about it. I was reading Sassy, Savvy Mom’s post, What I Am and What I Am Not. Don Shapiro commented, saying he was very interested in the life experiences of all the women who’d commented there. I discovered that Don is writing a book in which he asks the question:Have you ever followed an inner
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SEO Tips for Your Fashion Blog

One online marketing strategy that I’m passionate about is Search Engine Optimization (SEO). I read dozens of fashion related blogs every week and it hurts me to seeing people making very basic and common mistakes. So here is are my five tips that any fashion blogger, writer or brand can implement themselves (no need for a pro) to make their content more search engine friendly and achieve higher rankings.1. Categories — When you publish a post, only add that post to one category. Categories are
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The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, brands and their marketing agents are developing strategies to build mutually beneficial relationships for both bloggers and their websites. In order to build successful partnerships, etiquette is definitely in order.Read: How fashion brands and fashion blo
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Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.theseptemberissueThe September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.The films tells the story of legendary Vogue editor-in-chief Anna Wintour and the team of editors that create the magazine that rules the world of fashion.From New York to London, critics are raving. While the documentary successfully captures what it takes to put such a mammoth m
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Women’s Wear Daily on Social Media

Women's Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and I outlined in our panel last week, at #140Conf in New York, from DKNY to Gucci, brands are tweetingTony Hsieh (@zappos) stated last week at the #140Conf, "Twitter is for long term branding tool, not measured for marketing in terms of ROI. Social media ROI needs to weighted against certain objectives and wh
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Press for Pixyworld!!

cool funky baby & toddler girls' outfitsPress helps. No doubt about it!!

I was contacted recently by Earnshaw's Magazine for permission to use our Paisley Print Tee in an article on Paisley. So, look for Pixyworld in their next issue!

While that is the breaking news, I am so grateful to all the bloggers who have given me a spot. So, I recently created a Press page on my site to highlight their work.

Thank you, my blogging friends!!
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Polyvore's New Look

Polyvore.com just launched some big changes!New Shop PageTo help you with your holiday shopping, we've created a brand new Shop page that showcases all the hottest products and the latest outfits, as chosen by the Polyvore's huge community of fashionistas. Everything on our shopping homepage is a direct reflection of what you guys think is hot this season, as opposed to what a small group of magazine editors have handpicked. So if you think ruffles are going to be the hot trend of 2009, make set
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Polyvore.com: A Fashionista's Dream

Are you a fashionista who loves putting outfits together? Or do you love blogging about fashion? If so, you may already be familiar with Polyvore.com. But if you're not, you may have just stumbled upon your dream site!Polyvore is a free, and easy-to-use, web application that lets people mix and match images from anywhere on the web to create outfits, interior designs, or any kind of collage (we call them 'sets.') It's a virtual closet, styling tool, and user-generated fashion magazine, powered b
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A month ago, media spread the leak that Instagram is testing hiding likes. It’s a kind of bad news for popular bloggers and here is why:

Like means interaction

Like is a mean of communications for your followers. Some of them ignore comments and prefer to say ‘Hi, I’m here’ by liking your post.

Like means feedback

As a blogger, you are willing to be sure that your new post is good. Likes give instant feedback on how the audience is reacting. These reactions help bloggers to plan their content themes

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