Fashion Blogs

A sarong or sarung is a large tube or length of fabric, often wrapped around the waist and worn by men and women throughout much of South Asia, Southeast Asia, the Arabian Peninsula, the Horn of Africa, and on many Pacific islands. The fabric most often has woven plaid or checkered patterns, or may be brightly colored by means of batik or ikat dyeing. Many modern sarongs have printed designs, often depicting animals or plants. The sarong is common wear for women, in formal settings with a kebaya

Welcome to Melissa's Spring Garden – “We Are Flowers.”
Held on the 29th floor of Hotel Indigo (HongKong) decorated with some unique and colorful blooms by a professional floral designer in every corner, Melissa Spring/Summer 2014 Press Presentation had been turned into a perfect little getaway where the guests could enjoy a delightful and relaxing afternoon tea, and even make their own flower arrangement while imagining themselves being a floral fairy surrounded by Melissa's flowery and beautifu

Sarongs and the Western World

In North America and Europe, hip wraps are worn as beach wear or as a cover-up over swimwear. The wrap is often made of a thin, light fabric, often rayon (or called viscose), and may feature decorative fringing on both sides. They may have ties, which are long thin straps of fabric which the wearer can tie together to prevent the wrap from falling down. These wraps are almost exclusively worn by women and do not usually resemble traditional Asian or African sarongs i

Sometimes we use the word pareo instead of sarong...The pāreu or pareo is the Cook Islands and Tahitian word for a wraparound skirt. Originally it was used only to refer to women's skirts, as men wore a loincloth, called a maro. Nowadays the term is applied to any piece of cloth worn wrapped around the body, worn by males or females. It is related to the Malay sarong, Sāmoan lavalava, Tongan tupenu and other such garments of the Pacific Islands such as the islands of Hawaiʻi, Marquesas, Aotearoa

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(Sept 23, 2013, Miami Beach, Fla.) – Featuring the best swimwear, beachwear and related accessory designers, the best special events and the best track record in the industry, the 32^nd annual Swimwear Association of Florida’s (SAF) SwimShow is on deck and ready to make a splash when it returns July 19-22, 2014.

The annual trade show, recognized as the most important swimwear trade show in the world, has shown major growth in the designer division over the past decade presenting more and more eli

Making a splash that continues to make waves in the world of swimwear, the 31^st annual Swimwear Association of Florida’s SwimShow was the biggest yet in terms of attendees, vendors, convention space, hot events and more for swim fans from across the globe.

The SwimShow, which took place July 20-23, 2013 at the Miami Beach Convention Center, offered an incredible 3,000 lines from 450 vendors.  Exhibition space for the global show expanded from 250,000 square feet to 400,000 square feet, thanks to

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Ready for a beach-bound weekend? Check out my Hamptons-approved style guide!

Just as kids continue to grow like weeds, so does the market for children’s swimwear. In just one year at the annual Swimwear Association of Florida’s SwimShow, the category reported nearly 25 percent growth, and more swimwear lines for kids will be added for this year’s show, July 20-23 at the Miami Beach Convention Center.

This year’s 31^st annual global trade show will welcome more than 8,500 attendees and 2,500 brands from 60 countries. Hot swimwear lines for kids will include Cache, Kiwi, Ca

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Bridgehampton, N.Y. – JOGO BEACH launches its 2014 collection this summer which includes one-piece swimsuits, bikinis and cover-ups inspired by the beautiful beaches of Rio and its surrounding favela’s representing a diverse mix of colors and natural beauty.

Founder and designer Pooneh Mohazzabi  has lived and traveled around the world extensively, eventually settling in the Hamptons, Bali and Rio de Janeiro.

The swim collection’s bold palette is balanced through clean, sporty silhouettes, some

Miami Beach July 24^th, 2012– The Aquarella Cruise 2013 collection is inspired by the statuesque beauty, power and mystery of Greek Goddesses. This is a revelation of the purist essence of femininity and mix between sensuality, strength, beauty and boldness. 

The collection which was shown in the Cabana Grande on Monday, July 23^rd at the Raleigh Hotel in Miami Beach, Florida as part of IMG’s Mercedes Benz Fashion Week Swim, is aptly entitled Acropolis and has twelve lines, each honoring a Greek Go

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