Twitter - Fashion Blogs - Fashion Industry Network

Consumers Who Use Social Media Are More Likely To Buy

Posted by Macala Wright on March 22, 2010 at 4:34pm

n a recent study of social media usage Chadwick Martin Bailey surveyed 1500 consumers and found over 50% of Facebook fans and Twitter followers say they are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.

Findings:

60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
51% of Facebook fans and 67% of Twitter followers are more likely to buy

Fashion Industry Network and Twitter

Posted by Apparel1 - on January 20, 2010 at 7:00pm

As of tonight, members of the Fashion Industry Network can now post messages to their twitter accounts directly from their profile here on the Fashion Industry Network.

If you currently use twitter and wish to tweet from your profile page, you are welcome to do so...

To connect, check the box next to the Twitter icon above your Status bar or click on the Twitter link under your information on your Profile Page.

Connecting to Twitter will bring up the Twitter sign in page, where you can enter

5 Ways to Cure Social Media Overload Before 2010

Posted by Tierra on December 22, 2009 at 4:31pm

2010 will be the year of information overload, and managing your social media profiles by getting rid of all the junk can help you get to relevant information quicker, effectively promote your store, blog or brand and make social media a little less overwhelming.

1. Clean Up Your Twitter Followers

One of the pains of Twitter is the inability to mass follow or unfollow. When I first started out on Twitter I followed everyone from real estate to make money quick tweeters.However, my niche on Twitter

Inspirational Women

Posted by Macala Wright on April 30, 2009 at 1:00am

As the Director of Interactive Marketing for 1928 Jewelry, I was constantly testing new strategies and tactics that will help build online brand awareness, increase our customer base and of course, drive sales.Since I started working at 1928, I was been amazed by the women that wear our jewelry and the stories of how they came to wear our jewelry. The all possess this innate ability to take a piece and make it theirs. I find myself saying, “WOW! How did you figure that out? I never in a million

Fashion Marketing: What Is Community Management Anyways?

Posted by Macala Wright on September 29, 2009 at 3:14am

Post by Maria Ogneva, Director of Community, FashionablyMarketing.MeAs I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I’m trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I hope to bring you a more complete view.On the one hand, community management is easy to define, because the end result is

Interview with Cosabella Lingerie CEO, Valeria Campello

Posted by Macala Wright on May 24, 2009 at 11:30am

A few months ago, I discovered that Cosabella Lingerie had joined the ranks of the retailers of brands utilizing Twitter . I began a delightful dialogue with Cosabella Lingerie’s CEO and founder, Valeria Campello (who, YES, tweets herself). I started following all the women who work for Cosabella. Impressed with their clarity, candidness and humanity, I asked Valeria to interview. Cosabella, in my mind, is company clearly understands the importance of online customer engagement.In our interview,

Reasons Why Some People & Companies Shouldn't Tweet

Posted by Macala Wright on April 17, 2009 at 12:00am

Celebrities have mainstreamed Twitter almost overnight. Not just individuals, but big entertainment brands like Sony, Universal and Warner Bros. Even Oprah has managed overnight success. B.L. Ochman has written the first intelligent and factual reasons why companies or individuals shouldn’t tweet. – MacalaHere Article In Ad Age is reprinted below in it’s entirety, you can’t summarize this any better.Mainstream media has gone ga ga about Twitter, which grew more than 1,200% in the past year, doub

Brands Rethink Marketing Strategy

Posted by Macala Wright on May 4, 2009 at 10:30am

In April, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on a brand or retailer rethinking and redefining the relationship that it had with its customer.To accomplish this, understand that:1. Customers are multi-brand loyal. Listen to what the costumer wants and have to give it to them. If they think you’re listening to their needs and their wants; they’ll come to yo

Twitter How-Tos in the Fashion Industry

Posted by Macala Wright on March 16, 2009 at 11:00pm

My first day at #SXSW, I had the distinct pleasure of bumping into Chris Brogan, one of my favorite social media experts and all round marketing “good guy.” We were discussing fashion marketing and Twitter and he reminded me of his post, "50 Ways To Use Twitter For Business". Brogan’s article is a great starting point for any fashion blogger, brand or retailer who wants to get a better grasp on Twitter, I’ve also added a few of my own:Twitter Basics* Open a twitter account and use Twitter Search

#140Conf Los Angeles

Posted by Macala Wright on September 18, 2009 at 4:30pm

Yuli Ziv and I were fortunate to participate in the first ever 140 Characters Conference in New York where we spoke on twitter’s disruptive effects on retailers. Now Jeff Pulver, with amazing sponsorship from Kodak, will be bringing the The 140 Characters Conference to Los Angeles on October 27 and 28, 2009.Twitter’s Effects on RetailersThis time, I’ll be moderating a panel that features Crosby Noricks (Social Media Strategist for Red Door on Charlotte Russe & PR Couture), Nicole Aimee Schreiber

Brands and Being Ethical in Social Marketing

Posted by Macala Wright on March 4, 2009 at 6:30pm

I’m a huge fan of Yuli Ziv and am impressed with how she’s merged fashion with Web 2.0 marketing tactics. On March 2nd, she wrote, “How Brands (Ab)use Social Media". In her post, Yuliz discusses somewhat creepy experiences with Old Navy’s Supermodelquins and their pitiful attempts to “engage” her in her forums. Yuli’s post is yet another voice asking, “What defines ethical social marketing tactics?”Should brands create fake personalities to push content in fashion forums? The answer is NO.Brands

Twitter & the #140conf

Posted by Macala Wright on June 28, 2009 at 1:00pm

Twitter is a new phenomenon for most lifestyle, fashion and entertainment brands, companies and products. The #140 Conf that I spoke at covered twitter’s use across multiple industries. Here are a few of notes over the course of two days. Most of these were live tweets, feel free to use Twitter search to review conference #140conf on your own.These microblogged sentences are in no particular order, they are morsels and tidbits, for you to use and devise your own ideas. The ones in black are my f

Women’s Wear Daily on Social Media

Posted by Macala Wright on June 24, 2009 at 12:30pm

Women's Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and I outlined in our panel last week, at #140Conf in New York, from DKNY to Gucci, brands are tweetingTony Hsieh (@zappos) stated last week at the #140Conf, "Twitter is for long term branding tool, not measured for marketing in terms of ROI. Social media ROI needs to weighted against certain objectives and wh

Twitter's Effect on Fashion

Posted by Macala Wright on June 23, 2009 at 12:30pm

Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or are not engaging in online space. Our panel, loving titled “Why Is Anna Tweeting,” addressed issues of privacy, editorial exclusivity, designer impersonation and the Twitter’s philosophy of living in the state of NOW.

We continue on fashion bloggers impact on trends, shaping the fashion industry's future and how social te

Wyclef Jean: Using Twitter in Online Music Marketing

Posted by Macala Wright on June 19, 2009 at 12:30pm

In June, I had the pleasure of speaking on Twitter and fashion marketing at 140Conf. The conference discussed the use of Twitter across multiple industries; one of the most notable speakers was Wyclef Jean. Interviewed by Chris Sacca, Jean discussed how twitter has impacted the music industry.Jean has replaced texting for Twitter; loving the instant conversation with fans and friends. Moreover, Jean loves having the ability to create micro communities, or “personal worlds,” in which his fans can

VISITING LONDON OR PARIS FROM DECEMBER 2013 TO MARCH 2014 - LET'S MEET & NETWORK

Posted by Thierry BAYLE on December 16, 2013 at 5:29pm

Let's meet at the London or Paris Shows taking place from JANUARY TO MARCH 2014.

However if you are visiting those cities in December even for pleasure and looking for a friendly way to learn more about the business in France, the UK or Europe as w whole, this meeting will be beneficial.

It will be a time to network, learn new things and grab new opportunities to turn around or grow your fashion business - whether you have a fashion brand or a fashion shop.

Visit our website to see the work we d

Fashion Designes BEST ADVICE EVER!!

Posted by Raven on August 5, 2009 at 1:44pm

Kerry Bannigan, creator of Nolcha Fashion Week, dishes it out at Fashion Avenue Glammie,Get more. Get glam.

Twitter Updates

Posted by Mid Lewis on July 12, 2009 at 12:35pm

Yes - I have finally made the switch and twitter is actually fun!!! Follow Mide' at http://twitter.com/mideapparel

Lipstick Royalty ~~ Hello! <3

Posted by Amy Claire - LR's Fashion Editor on February 20, 2009 at 12:44pm

Hello!Well... this is scary! All those biiig fashion names out there... all so etablished! And then there's little me, sitting here, a teeny-tiny newbie... *Sniff*Ok. Sliiiiiiiiiight exaggeration there... Heh heh!I guess what I'm here to say to you all is "HEY!! READ LIPSTICK ROYALTY MAGAZINE!!"... and, you know what, I really hope you will!We're a young, fresh, new magazine, and we're out ther to blow you all away... in fact, I think that we have a profile here...? (*Runs away to check*) Yep -

Twitter (479)

Consumers Who Use Social Media Are More Likely To Buy

Fashion Industry Network and Twitter

5 Ways to Cure Social Media Overload Before 2010

1. Clean Up Your Twitter Followers

Inspirational Women

Fashion Marketing: What Is Community Management Anyways?

Interview with Cosabella Lingerie CEO, Valeria Campello

Reasons Why Some People & Companies Shouldn't Tweet

Brands Rethink Marketing Strategy

Twitter How-Tos in the Fashion Industry

#140Conf Los Angeles

Brands and Being Ethical in Social Marketing

Twitter & the #140conf

Women’s Wear Daily on Social Media

Twitter's Effect on Fashion

Wyclef Jean: Using Twitter in Online Music Marketing

VISITING LONDON OR PARIS FROM DECEMBER 2013 TO MARCH 2014 - LET'S MEET & NETWORK

Fashion Designes BEST ADVICE EVER!!

Twitter Updates

Lipstick Royalty ~~ Hello! <3

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