Advanced Social Media Strategies: Part One
Advanced Social Media Strategies: Part Two
For the full article, go to
Social Media (34)
Advanced Social Media Strategies: Part One
Advanced Social Media Strategies: Part Two
For the full article, go to
Guest Post By William Martin-Genier
Amongst all the different social tools available, Twitter, more than Facebook, allows companies to watch their customers’ opinions and involve them.
However, the different approaches the brands choose are not all good or bad, as this medium has yet to be fully apprehended.
It is easier for the labels that have a strong personality at the creative or business head of the company. Indeed, we have seen brands such as Dolce & Gabbana, Diane Von Furstenberg, and that
Last week, I had a surprise waiting for me – the report changed! It was formatted differently, easier to read, easier to find content and…MORE ENGAGING. I started reading through the titles and stopped when I saw, SOCIAL STUDIES.
“What?” I thought to myself, “Social Studies”
No, it couldn’t be!
Oh but YES, it had to be!
And it WAS!
Women’s Wear Daily launched
It seems that social networking is the double-edged sword in the life of the average blogger. While bloggers use social networking to promote their blogs, they are also experiencing competition when it comes to advertisement sales.
Krista Peck of Style Epiphany, a women’s style and shopping niche blog created in November of 2007 believes social networking sites are causing independent blogging to suffer. Peck has a theory that Facebook and Twitter may be the biggest culprits in her declining ad
Seattle based designer Jennifer Darmour, who runs electricfoxy, explores the link between clothing and technology with her innovative garment Ping. This social networking garment is connected to Facebook, and each ofthe wearer’s movements is tied to Facebook.
A Facebook application allows message customization, and it also allows the wearer to make up different rhythms to communicate. And don’t think that Ping is one-way communication — when a Facebook friend sends a comment or message, Ping will
LOFT is revamping its image with its new site LiveLoveLoft.com and is taking the microblogging platform Tumblr along for the ride. Tumblr, famous for its focus on pictures and photos rather than text, is helping LOFT create the kind of sophisticated appeal that it has — up to this point — lacked.
Furthermore, LOFT has recruited popular Tumblr blogger Jessica Schroeder of What I Wore to help steer Live Love Loft. Schroeder is Live Love Loft’s guest editor for April and will be writing for Live Lov
Findings:
- 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
- 51% of Facebook fans and 67% of Twitter followers are more likely to buy
The impact of bloggers and real-time media has had a profound effect on how designers and media participate in Fashion Week. To better gauge blogger impact and influence on Fashion Week, I started monitoring the online discussions and articles two weeks prior to all the events and continued through the end of the runway shows via Biz 360 Community.
I’ve been using the Biz360 Community as a social media monitoring tool for clients and fashion industry trends. Biz360 Community is a measurement and
Social Media ROIView more presentations fr
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