If you haven’t been reading this blog much or hitting your head against the door that is fashion production, let’s just say this once and for all; starting a fashion label is a long and expensive process with a wicked learning curve. Add a lack of adequate outlets to begin production and it becomes even more of a daunting task. In fact, the difference between the successful designers and never-weres can be traced to this stage in development. So, kids, imagine a democratic way
Genuis (4)
Designers, what if instead of navigating a minefield of venture capitalists and other funding schemes, you could turn to fans and the very same people who love and would by your work to back your vision? Well, take a lesson from Katie Eary, the UK-based designer who used the help of Catwalk
Genuis, a platform that allows the public to buy shares of a brand, to launch her first womenswear collection. (more…)
If you haven’t been reading this blog much or hitting your head against the door that is fashion production, let’s just say this once and for all; starting a fashion label is a long and expensive process with a wicked learning curve. Add a lack of adequate outlets to begin production and it becomes even more of a daunting task. In fact, the difference between the successful designers and never-weres can be traced to this stage in development. So, kids, imagine a democratic way
Designers, what if instead of navigating a minefield of venture capitalists and other funding schemes, you could turn to fans and the very same people who love and would by your work to back your vision? Well, take a lesson from Katie Eary, the UK-based designer who used the help of Catwalk
Genuis, a platform that allows the public to buy shares of a brand, to launch her first womenswear collection. (more…)
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