Facebook (590)

n a recent study of social media usage Chadwick Martin Bailey surveyed 1500 consumers and found over 50% of Facebook fans and Twitter followers say they are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.

FacebookTwitterPRSMALL.gif


Findings:

  • 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
  • 51% of Facebook fans and 67% of Twitter followers are more likely to buy
Read more…
How Are Brands & Retailers Using Facebook?Brands are mainly using Facebook for awareness campaigns and customer service-oriented feedback through contests, user-generated content (photos, stories, video), games, widget or badge downloads, polls and surveys, special offers, online coupons or access to early/exclusive information. Most brands are incorporating a combination of tactics and are making their groups or pages extensions of their websites. Some brands are even taking it to the next leve
Read more…
Now that I’ve discussed the basics of Facebook marketing for fashion brands, it’s time to actually delve into creating effective campaigns that increase web traffic, make your customer base grow and generate revenue. In order to generate awareness and sales with Facebook, you are going to have to create connections that will literally inspire interaction.How Can Fashion Brands and Retailers Create Connections That Inspire?1. Identify goals.You have to figure out what kind of audiences and custom
Read more…

5 Ways to Cure Social Media Overload Before 2010

Picture1

2010 will be the year of information overload, and managing your social media profiles by getting rid of all the junk can help you get to relevant information quicker, effectively promote your store, blog or brand and make social media a little less overwhelming.

1. Clean Up Your Twitter Followers

One of the pains of Twitter is the inability to mass follow or unfollow. When I first started out on Twitter I followed everyone from real estate to make money quick tweeters.However, my niche on Twitter
Read more…
Post by Maria Ogneva, Director of Community, FashionablyMarketing.MeAs I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I’m trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I hope to bring you a more complete view.On the one hand, community management is easy to define, because the end result is
Read more…

Brands & Social Media Oversaturation

The overnight popularity of Facebook and Twitter (CNN and Oprah) has resulted in a influx of social users; last month, Comscore reported that Twitter had 9.3 million visitors and Facebook had 200 million. The spotlight on social media has driven record user registrations; brands are following suit, using Twitter & Facebook as promotional tools.Has the mass adoption of social media by brands and retailers led to its oversaturation?No it hasn’t, no more so than the mass adoption by consumers. Tele
Read more…

I invite you to my sale event

All my shoes are participating on the summer sale,already reduced at http://www.norakaren.etsy.comI wanted to share also my personal blog where I offer advice and info on Parties,Fashion,Events and much moreFollow me at http://www.nora-handpainted.blogspot.com and on facebook here http://www.facebook.com/home.php?#/pages/norakaren/58934055934?ref=tsNora

view_listing.php?listing_id=27682099

Read more…

Lipstick Royalty ~~ Hello! <3

Hello!Well... this is scary! All those biiig fashion names out there... all so etablished! And then there's little me, sitting here, a teeny-tiny newbie... *Sniff*Ok. Sliiiiiiiiiight exaggeration there... Heh heh!I guess what I'm here to say to you all is "HEY!! READ LIPSTICK ROYALTY MAGAZINE!!"... and, you know what, I really hope you will!We're a young, fresh, new magazine, and we're out ther to blow you all away... in fact, I think that we have a profile here...? (*Runs away to check*) Yep -
Read more…

PLEASE keep all discussions relevant to fashion, textiles, beauty products, or jewelry.

Follow the Fashion Industry Network Rules.

It is always a good time to review fabulous fashion.

 

Hot topics of possible interest:

  Thank you for using the Fashion Industry Network.  Have you helped another member today? Answer questions in the forum. It brings good luck.