Customer (14)

November is a good month for shopping. Because Black Friday is coming soon. Black Friday is the first Friday after Thanksgiving, and Thanksgiving is the fourth Thursday in November every year, so its second day is also the beginning of the US Christmas shopping.

kiskissing Wholesale Kid Butterfly Car Pink T-shirt

Black Friday is also the launch day of the unofficial Christmas shopping season in the United States. It is the craziest shopping day of the year. Many websites offer discounts, and our website kiskissing is no exception, but wholesale ki

Read more…

Video Here

www.ScalingRetail.com

Retail Roundup is a weekly video blog looking at big retailer strategies and how small businesses can apply them.

This week we took a look at the Patagonia reverse marketing commercial and see how small businesses can apply similar strategies.

Transcript:

Hi everyone. This is Syama from Scaling Retail. And this week I'd like to
talk to you about the new Hi everyone. This is Syama from Scaling Retail.
And this week I'd like to talk to you about the new Patagonia "Be Usef

Read more…

FIND OUT how you RANK as a FASHION DESIGNER.

See what people really think of your designs.
Upload your sketches, share with friends, and get instant feedback.
You might be better than you think.
Read more…

Your Customer's World

Seth Godin’s books and blog are a necessity for continuing my marketing education. He wrote in May:So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board’s world your staff’s world) is not nearly as important as showing up in the world of the person you’re actually trying to reach.Creating a Potemkin Village (online or off) in which people who know you see your product pales in comparison with being present in the world where
Read more…
Written By Macala Wright, Chief Change Agent of FashionablyMarketing.MeJune's Edition of Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this
Read more…

The Piperlime Experience

ordered new running shoes from Piperlime last week, Brooks Addiction in a 6.5B. I was really excited because 1) they were 50% off and 2) free shipping. While Piperlime falls under the Old Navy/Gap/Banana Republic collective, it follows the Zappos model for order fulfillment; free shipping both ways and expect advice from customer service reps.I was excited when the box arrived, but I was even more excited when I opened this unassuming gift masquerading as a plain old shipping box.When I opened t
Read more…

Are the best things in life really free?

rad-vis-david-jason.jpg

Free” devalues brand equity and permanently damages perception.Chris Anderson’s “Free” has made Malcolm Galdwell balk and the creative geniuses of 37 Signals publicly state that the model of “FREE” is the greatest shame of the digital age. Apparently, publicists and public relations agencies are embracing the model by discounting service rates and adding in uncompensated hours to retain or win new client accounts.“When you give away your expertise (other than pro-bono work), you devalue it in yo
Read more…

November is a good month for shopping. Because Black Friday is coming soon. Black Friday is the first Friday after Thanksgiving, and Thanksgiving is the fourth Thursday in November every year, so its second day is also the beginning of the US Christmas shopping.

kiskissing Wholesale Kid Butterfly Car Pink T-shirt

Black Friday is also the launch day of the unofficial Christmas shopping season in the United States. It is the craziest shopping day of the year. Many websites offer discounts, and our website kiskissing is no exception, but wholesale ki

Read more…

Video Here

www.ScalingRetail.com

Retail Roundup is a weekly video blog looking at big retailer strategies and how small businesses can apply them.

This week we took a look at the Patagonia reverse marketing commercial and see how small businesses can apply similar strategies.

Transcript:

Hi everyone. This is Syama from Scaling Retail. And this week I'd like to
talk to you about the new Hi everyone. This is Syama from Scaling Retail.
And this week I'd like to talk to you about the new Patagonia "Be Usef

Read more…

FIND OUT how you RANK as a FASHION DESIGNER.

See what people really think of your designs.
Upload your sketches, share with friends, and get instant feedback.
You might be better than you think.
Read more…
Written By Macala Wright, Chief Change Agent of FashionablyMarketing.MeJune's Edition of Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this
Read more…

Your Customer's World

Seth Godin’s books and blog are a necessity for continuing my marketing education. He wrote in May:So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board’s world your staff’s world) is not nearly as important as showing up in the world of the person you’re actually trying to reach.Creating a Potemkin Village (online or off) in which people who know you see your product pales in comparison with being present in the world where
Read more…

The Piperlime Experience

ordered new running shoes from Piperlime last week, Brooks Addiction in a 6.5B. I was really excited because 1) they were 50% off and 2) free shipping. While Piperlime falls under the Old Navy/Gap/Banana Republic collective, it follows the Zappos model for order fulfillment; free shipping both ways and expect advice from customer service reps.I was excited when the box arrived, but I was even more excited when I opened this unassuming gift masquerading as a plain old shipping box.When I opened t
Read more…

Are the best things in life really free?

rad-vis-david-jason.jpg

Free” devalues brand equity and permanently damages perception.Chris Anderson’s “Free” has made Malcolm Galdwell balk and the creative geniuses of 37 Signals publicly state that the model of “FREE” is the greatest shame of the digital age. Apparently, publicists and public relations agencies are embracing the model by discounting service rates and adding in uncompensated hours to retain or win new client accounts.“When you give away your expertise (other than pro-bono work), you devalue it in yo
Read more…

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