Kim Kardashian sparks new peek-a-boob trend as Kym Marsh and Danielle Armstrong embrace cleavage-baring jumpsuits

From sheer skirts to no skirts, celebrities are constantly scrambling for new and quirky ways to flash their flesh.

And Kim Kardashian, 34, appears to have sparked something of an asset-baring trend, after she unapologetically flaunted her ample bosom in an open-fronted jumpsuit at a Los Angeles bash in the summer.

So when actress Kym Marsh, 38, and TOWIE star Danielle Armstrong, 26, stepped out at separate events in similar keyhole cut-out ensembles on Friday night, they unwittingly signalled the dawning of a new breast-baring era.

Keeping Up With The Kardashians star Kim went bra-less under her daring garment of choice, simultaneously defying gravity and turning heads.

And since becoming a mother to one-year-old daughter North, Kim has revealed that she's embraced an even sexier style.

She told Lucky magazine: 'I am definitely way sexier ever since having my daughter! The struggle to get back into shape after giving birth is such a real one.

If we're completely honest, we're not entirely sure where to look with Kym Marsh's latest outfit. She certainly isn't shy!

The Corrie actress hit the town with fellow soap star Brooke Vincent, showing off her ample chest in a black keyhole jumpsuit from celebrity label Forever Unique. Who needs a bra anyway?!

Staying abreast: Sam Faiers also got in on the action, adapting her look to include a classy neckline

Image:mermaid prom dresses

While Kym flashed the flesh in the breast department, at least the star balanced the look by covering her legs and opting for a jumpsuit with sheer sleeves.

Not wanting to blend into the background (as if) Kym stayed centre of attention by layering up with a Topshop fur jacket and styling her barnet in a gravity defying 'do. We dread to think how many bottles of Elnett Kym went through to achieve that look. See ya, o-zone layer.

You can snap up Kym's jumpsuit for yourself by clicking to the right. Alternatively check out the options below, with styles new in at Lipsy, Asos, and Net A Porter.

'It's so difficult to do, and afterwards, all you want to do is show off your body and feel sexy. I mean, my style's definitely more simple...'

Now everybody from Geordie Shore's Vicky Pattison, 26, to TOWIE's Lauren Goodger, 28, has been 'doing a Kim'.

Coronation Street actress Kym Marsh gave the wife of Kanye West a run for her money with a gaping jumpsuit when she stepped out for date night with her toyboy boyfriend Dan Hooper at the Rosso restaurant in Manchester.

Her style was not dissimilar to that of Danielle, who was spotted dozens of miles to the south at Loughton, Essex, nightclub LuXe.

The blonde beauty's black jumpsuit left very little to the imagination, thanks to its large oval cut-out feature over her ample cleavage, as she partied with pal Jessica Wright.

And the peek-a-boob style appears to have become a favourite among the TOWIE collective.

During her stint on Celebrity Big Brother, Lauren Goodger was far from shy about showing off her chest, but she's now discovered a more tasteful way to give onlookers a peep.

And even Sam Faiers, 23, has kept herself abreast on the trend, opting for a keyhole jumpsuit just like Kym and Danielle's, although she adapted her style to include a more sophisticated collar.

So it seems that British stars really are keeping up with Kim - at least in the cleavage department.