Increasing craze of the Ethnic wear

The craze of sarees and Indian ethnic wear is increasing. Not only in India but also in the whole world people are getting attracted towards Indian dresses. Even foreigners want to buy Indian wedding dresses. The demand for ethnic wear has been increasing day by day. People like more handmade stuff. People are spending a big amount on the dresses.

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A few years back a sari named ‘Vivah patu’ secured the place in Guinness book of world record. It was the world’s costliest saree. This saree contains all type of stones like diamond, ruby, emerald, yellow sapphire, topaz, and many more. The embroidery is done with gold thread. This saree has 11 paintings on it which were once made by the most famous painter Raja Ravi Varma. This saree was made in a year with the help of forty workers and the weight of the painting is 8 kg and the cost of the painting is 40 lakhs.


This saree was made in Kanchipuram, south India. It is a masterpiece and explained the importance of earlier era in modern ethnic design. The fashion designers of this century are trying to make ethnic wears which have roots of our culture in it. Ethnic wear that helps us to recall our past.


The ethnic wear comes in a lot of colors and designs. Women’s wear sarees, salwar kameez, and other attires are coming in a different pattern and not only women but also men’s wear are coming in an artistic form. You can check men’s kurta pyjama online, you will find so many artistic designs.

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The ethnic wear has changed with the entry of different new brands. As the market is increasing, the approach of different brands is also changing. Not everyone has the same approach to make ethnic wears. Indian ethnic wear industry has adopted the latest techniques but the roots of this industry are still there. It still occupies a lot of space in the dressing market. It is still in trend and growing faster than anyone thinks.


The topmost brand of ethnic wear has shown the reports that the market is going faster than ever and until the end of 2018, the market will be approx 20,000 us dollars. In which 74% of the market will be covered by women wear. This is a big number. Manyavar is the most valuable men’s ethnic wear brand has been adding two stores every week. If you will look at the annual turn over of the brand, it is almost 4 billion rupees.

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The digital era has also changed the market for ethnic wear. Earlier, people didn’t have the access to the most popular brand of ethnic wear but E-commerce websites have helped the small city people to reach to the market from their home. The sales of the Indian ethnic wear has geared up by 70% after the eCommerce revolution. The presence of all brand and the discount provided by different eCommerce website has increased the interest of the people.

Amazon India, Flipkart, Jabong, and Myntra have covered the 80% market. Every day new brands are getting popular and the sales of the ethnic wear are increasing.

It’s on trend

Ethnic wear is in trend and people are happy to purchase it because of the easy approach. It is not right to say that ethnic wear is limited.

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