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It is common to spend years of your life trying to find your passion. When you finally find it, the next step is to know how to make the most of it. 

If you already know that your real passion is to be a wedding coordinator, then you must find a way to promote your services and make yourself known. 

Knowing how to sell yourself is essential if you want to succeed as an entrepreneur. Selling skills are something that you can develop with effort. 

Here are some tips on how to promote yourself as a wedding coordinator.

Define what makes you different

The best strategy in trying to sell a service is to know what makes you different from others in the same line of work and define your target audience. 

For example, if your forte is beach weddings, show all the success you have had with a specialized portfolio or a properly;y constructed resume. Wow the bride and groom so they, without hesitation, want to employ you to coordinate their wedding.

Design a logo

Creating a personal logo is a significant step to define your brand. It is essential that you choose the colors, themes, and images that best describe you when taking this step. 

The recommended action is to have it professionally designed, so you can enjoy a model that can be printed in high resolution and create different promotional materials with it.

Build a website

Having a website is an excellent way to gain exposure. Nowadays, it is essential to have an online presence if you want to succeed in any business. 

Many people, when they hear a brand or unknown name, immediately google it to see what it is. Therefore, to build your brand, you must have your portfolio on a web page next to all your contact information and other data relevant to your profession. 

This way, anyone who looks up your name will see your work and your credentials.

Create an event planning proposal

Once you have a potential client identified, the next step is to make sure you close the offer. That is why it is incredibly valuable to have an event planning proposal specifying everything that you would offer to the couple. 

For example, some websites let you create an event proposal template, where you can specify all the exclusive services that come with your proposal. By making it visually appealing, you can make sure that the message is transmitted well, and that your logo and design are pictured accordingly.

Email marketing

Marketing via email is an excellent way to reach more people. With a good mailing list, you have a lot of opportunities to capture soon to be brides and grooms. 

You must design a good strategy to write a professional cover letter and so captivate as many potential customers as possible. The mailing list should be aimed at people of marriageable age, and according to your market niche.

In conclusion, the best way you can sell yourself as a wedding coordinator is to combine different approaches to promote your brand. Having an online presence is especially important, but so is defining your specialization and making sure you provide exceptional service. 

If you develop an accurate initial strategy, you will very soon find yourself with excellent references that you can then post on your website. 

On the other hand, networking and word of mouth are also great tools that can make the process of building a reputation much more straightforward. Once you have established a solid reputation, the success will undoubtedly continue. 

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