How Is Audemars Piguet A Good Watch Brand?

As far as luxury watchmaking goes, there is nothing that can make one exclude the mention of Audemars Piguet. The brand is a huge name in the business and for all the right reasons. Audemars Piguet was founded by Jules-Louis Audemars and Edward-Auguste Piguet in 1875. It was started with a vison to create the most exquisite time telling devices, something that the brand has been able to adhere to even to this day. Both the founders hail from families that were involved in the art of making watches. But how does a watch manufacturer reach to a positon that Audemars Piguet has been able to? What makes this brand such a powerful and impactful figure in the Haute Horlogerie industry? Let us find out.

Impeccable Design

Designing is an important part of the entire watchmaking process. A good design can prove to be the deciding factor between a success and a failure. A brand can have all the technology in the world and all the complications in the field, but it is of no practical use if it is not presented in a haut de gamme manner. This is one field where Audemars Piguet watches for men have done a tremendously good job. The Royal Oak is a remarkable example of this. The design, although a product of Gerald Genta, is so iconic that it can be recognized by almost anyone in the world.

Creating An Original Genre

Audemars Piguet is credited with the creation of a new genre altogether. This is not something that is seen every now and then. It all happened in 1972, when the watchmaker came up with the Royal Oak. You must have heard of the Audemars Piguet Royal Oak somewhere or the other. It is a huge name in luxury watchmaking. The timepiece is so big in terms of popularity that it can be made into a separate brand by itself. This watch started the whole steel sports watch genre which is a major cash cow in the markets today.

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Master Of Complications

The Swiss watchmaker might not be a superstar in terms of complications, but it does a fairly decent job. The brand houses some of the most complication heavy timepieces under its roof. Watches like the Royal Oak, Royal Oak Offshore, and the brand new Code 11.59 are really good examples.

As a crème de la crème watch manufacturer, Audemars Piguet is a legendary brand that has etched its name in the history books of the industry for good. Its watches are really good and that is a fact which cannot be denied.

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