Fashion Blogs

Fashion, Fun & Frolic Under the Sun

For SS2010 the team at Chhaya Couture took their thinking tank out to play and kicked the fashion rulebook out of the park. Three months of serious fashion and fun have resulted in “Folds & Frolic” – the youngest and most inspired collection from the label yet.

Like the likes of Andre Lima and Issey Miyake, for the current collection Chhaya drew inspiration from post-modern origami. Much of “Folds & Frolic” follows the technicalities of the art - numerous folds big and small, craft by hand only and minute precision. Embellishments and embroidery are kept minimal with focus shifted to the mixing and matching of colors and the structuring of fabrics.

Says head designer Chaya Keswani “This collection was like a series of fashion trials. Lots of pins and needles, fabric everywhere and random nipping and tucking to find outfits that flatter and ones that are fun. Fashion should never be boxed or boring, neither should be the process in which you create it.”

Fabrics were also chosen as in the art of origami, with a preference for interesting texture mixes as seen in a recurring rich black, pebbled cloth and an abstract bright blue print. For the latter, Chhaya experimented with subtle stonework that followed the print in both coloring and pattern creating a bolder, entirely original texture. Stronger taffetas were similarly chosen in brighter pinks, lemon yellows and midnight blues over the usual silks and satins. Extensive tulle layers ensured the shape and structure of silhouettes.

Coming to the Chhaya Couture techniques, the tricks of the trade for “Folds & Frolic” were structure, drapes and folds as always, but for SS2010 with extra emphasis on the third. Of special mention is an intricate pink and black one-piece with an expansive series of folds and drapes fastened firmly above the hemline. Lace-like embroidery crosses through the bodice as the waistline falls from high waist to hip. Shape on shape, fold on fold – constructing art through a fashion mould.

Another ensemble plays with the softer fluidity of folds. Grecian drapes gradually lead in circular motions to tighter, more frequent folds. Using two-tone chiffon in shades of pink Chhaya creates an overall formation that is both structured and romantic. Included in “Folds & Frolic” are skirts, boleros and even a jumpsuit – making a stepping away from the usual silhouettes.

The SS10 collection showcases Chhaya Couture’s mastery of a budding niche – young couture. Intricate yet fun, bold yet versatile, the label continues to smoothly navigate the fine line between craftsmanship and play – just like origami.